social influencers


Reaching out to Brand Influencers: Be in it for the Long Haul

By |June 27th, 2014|

By Rick Clancy / Senior Director, Public Relations, Rio SEO

In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to online

Achieve Social ROI: Make it Easy for Your Customers to Discover and Share

By |November 13th, 2013|

Rachel Ullstrom / Account Director, Rio SEO

Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.

Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift.

Rio SEO Expands Social Remarketing Solution so Online Marketers can Engage Brand Influencers and Their Social ‘Look-alikes’

By |July 16th, 2013|

Rio SEO Social Advertise Now Leverages the BlueKai Management Platform to Enable Activation of Social and Influencer Data to Media Targeting, Modeling and More

SAN DIEGO, July 16, 2013 – Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.

Case Study: MTV Networks Identifies and Discovers Power of Social Media Influencers

By |May 7th, 2013|

Rio SEO helps MTV Networks measure the effectiveness of pop-culture integration with the Subway brand to engage the target audience and stimulate viral sharing

Is it possible to ignite a viral firestorm — a virtuous cycle of online branding — of influential brand advocates sharing content across their Social Graphs in order to extend campaign reach? What happens when pop-culture heavyweight mtv networks (MTVN) ( and popular sandwich retailer subway ( align to provide fresh content from up and coming artists in a new and innovative campaign? The answers are “yes” and “a lot of viral sharing.”