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Posts Tagged ‘social influencers’

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By Rick Clancy / Senior Director, Public Relations, Rio SEO   In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to online influencers.   continue reading
Social media citySocial media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact on a local merchant’s online reputation. continue reading
Rachel Ullstrom / Account Director, Rio SEO   Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year.   Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift. continue reading
SEO automation and social media marketing company Rio SEO has announced that the Rio SEO Social Advertiser will be integrated with the BlueKai Data Management Platform. This relationship offers digital marketers improved insights into customers to identify brand influencers and analytics to track the efficacy of campaigns. continue reading
Rio SEO Social Advertise Now Leverages the BlueKai Management Platform to Enable Activation of Social and Influencer Data to Media Targeting, Modeling and More   SAN DIEGO, July 16, 2013 – Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.   continue reading
Rio SEO helps MTV Networks measure the effectiveness of pop-culture integration with the Subway brand to engage the target audience and stimulate viral sharing   Is it possible to ignite a viral firestorm — a virtuous cycle of online branding — of influential brand advocates sharing content across their Social Graphs in order to extend campaign reach? What happens when pop-culture heavyweight mtv networks (MTVN) (www.mtv.com) and popular sandwich retailer subway (www.subway.com) align to provide fresh content from up and coming artists in a new and innovative campaign? The answers are “yes” and “a lot of viral sharing.” continue reading

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