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Posts Tagged ‘social media’

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8.5.14_Rio SEO Blog_FB 1 Mega Trend_185895589 After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.   Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:   continue reading
By Bill Connard / VP, Local Search, Rio SEO   8.4.14 blog_463656521 Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. continue reading
By Rick Clancy / Senior Director, Public Relations, Rio SEO   In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to online influencers. continue reading
The_Colbert_Report Twitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself and the context immediately surrounding the incident and the trend. continue reading
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Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz).  This required the physical sharing of a common locality to experience this Word of Mouth phenomenon.   As communications technology advanced, this spatial requirement for Word of Mouth diminished.  Enter the Internet age – where we have people from one part of the world influencing others on the other side of the globe.   continue reading
A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000.   Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site.   Learn how Rio SEO's Social Analytics gave insight into "More than $2.9 million in registration revenue that came from sharing and earned media channels" by downloading the case study below. continue reading
One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned.   While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.   continue reading
If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:  
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
  The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.   continue reading
Matt Cutts’ recent post on his personal blog articulated a devolving pattern of spammy “guest blog” practices. It was a fairly thorough exploration of a common problem of paying for content simply to gain links. While it was a complex argument, and a solid point of view - it was summed up everywhere in four words: “Guest Blogging is Dead” which is not exactly what he said - it was a bit more of a, cautionary tale - ‘be careful who you invite to blog’. Basically Cutts’ point can be boiled down to one salient point; Blogging - and content - cannot just be about SEO. If you look at the forest for the virtual trees you are missing the value for users in the creation of content and the curation of voices.
  continue reading
By Rachel Ullstrom / Social Account Director, Rio SEO   Pinterest has launched a new and fascinating personalization and search functionality called “explore”. With one click, users can access a personalized dashboard based on frequent pins, tags and searches. Rather than a focus on recent or “followed” boards and pins, this enables users to surface content in a new and meaningful way. Pinterest explained it briefly as: continue reading

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