social media


Get Personal: Facebook’s First Key Trend in Local Marketing

By |August 5th, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.

Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:

1. Personalized marketing
2. Mobile user experience for all channels
3. Follow local best

Local SEO Takeaways from Street Fight Summit West 2014

By |August 4th, 2014|

By Bill Connard / VP, Local Search, Rio SEO

Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice.

The event was packed with solid recommendations and expert advice, but

Reaching out to Brand Influencers: Be in it for the Long Haul

By |June 27th, 2014|

By Rick Clancy / Senior Director, Public Relations, Rio SEO

In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to online

Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations

By |April 14th, 2014|

A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000.

Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site.

Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.