social retargeting


Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward

By |October 22nd, 2013|

Rachel Ullstrom / Account Director, Rio SEO

With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.

Get Found on Black Friday – Best Practices for Search and Social Media

By |October 15th, 2013|

Oct 15, 2013 | 1:00 PM – 2:00 PM EDT
In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.  Attend this webinar and learn key search marketing and social media strategies to drive more drive traffic to your website and brick-and-mortar stores during this critical kick-off to the 2013 holiday season.  Search marketing and social media experts from Covario and Rio SEO will engage in a round table discussion as they discuss strategies, tips and tactics you can put in place now to prepare for next month’s big day.

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |August 21st, 2013|

By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist

Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |August 14th, 2013|

10am PDT/ 12pm CDT

Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.