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Posts Tagged ‘social retargeting’

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Rachel Ullstrom / Account Director, Rio SEO   With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.   continue reading
Oct 15, 2013 | 1:00 PM - 2:00 PM EDT   In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.  Attend this webinar and learn key search marketing and social media strategies to drive more drive traffic to your website and brick-and-mortar stores during this critical kick-off to the 2013 holiday season.  Search marketing and social media experts from Covario and Rio SEO will engage in a round table discussion as they discuss strategies, tips and tactics you can put in place now to prepare for next month’s big day.   continue reading
Ben Straley / VP of Social Search Technologies   In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles and reaching similar enthusiasts at an amplified scale. You can view and listen to a recording of the Webinar here.   continue reading
Tyler Ludwig / Interactive Marketing Manager, Rio SEO   As a digital marketer, we always want to better define our target audience and provide more relevant messaging.  For Rio SEO we recently initiated internally an implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™ and integrated it with our Salesforce.com CRM database.  With this advancement, our marketing team is now able to track, identify, and engage our most active and influential social audience through retargeting campaigns.   continue reading
By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist   Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into online visitor behavior.   continue reading
10am PDT/ 12pm CDT   Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage. continue reading
The ability for B2B marketers to reach key influencers via social channels can extend their reach dramatically. A RIO SEO and BlueKai integration seeks to expand B2B marketers' options when it comes to getting the word out about their products to those influencers.   continue reading

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