By Thomas Kim / Product Manager, Rio SEO
In a recent piece I wrote for WOMMA's blog, I touched on the need for clarity and purpose in the collection of data on a large scale – more specifically, in the context of social sharing and content marketing. And when we talk about clarity, we almost certainly mean to include the elements of transparency. Companies in the business of collecting and managing large datasets – whether it's for the purpose of research and learning or for the ability to deliver an ad for that new iPad mini, exactly when you're most apt to purchase that product – bear the responsibility of keeping that valuable data in confidence and in the public's trust. Data should be collected willingly and people should have a clear option of not participating with their data in the process if they should decide.
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Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye.
In its original form, the idea was to take all of the things one’s friends were saying about a particular restaurant, product or brand, and incorporate that content into the results one would see when searching with a related keyword.
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