The power of social media Every 60 seconds, there are more than 510,000 new Facebook comments, more than 98,000 new Tweets, more than 600 new YouTube videos, 3,400-plus new Instagram images uploaded, 694,000 new search queries, and 168 million new emails. This adds up to an overwhelming amount of activity from consumers in social media channels, but also to a great deal of noise that marketers need to deflect or rise above in order to reach consumers with the right message at the right time.
How brand marketers can track and amplify “social signals” to improve organic search results – and achieve unprecedented reach, brand lift, and ROI. Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results. In this increasingly social environment , the most strategic way to improve organic search rankings is to create “shareworthy” social content, and then encourage, track, and measure sharing. By decoding content marketing strategy to enable “social signals” and engagement, marketers can dramatically improve their organic search rankings and reach more relevant consumers than ever before.