Why Attend? Over 5,000 professionals will gather in Seattle for the Shop.org Summit, a 21Ž2 day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. Stop by the Rio SEO
If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely: What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior. The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.
Rachel Ullstrom / Account Director, Rio SEO Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year. Competition is high and buzz is already at a fever pitch – making last minute pivots, strategy and planning a necessary part of the holiday equation. I am suggesting a focused approach to get on consumer shopping lists and in influential social feeds to drive traffic, sales and perception lift.
Ben Straley / VP of Social Search Technologies In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles and reaching similar enthusiasts at an amplified scale. You can view and listen to a recording of the Webinar here.
Ben Straley / VP of Social Technologies, Rio SEO We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger. As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines. These signals are seen by the search engines as key inputs into their ranking processes and algorithms. Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant.
As the volume of social information that data companies continue to collect on a daily basis skyrockets well into the petabyte range (Facebook alone records more than 500 Terabytes of data a day!), it’s no surprise that issues of ethics and privacy disclosures have become critical and hot topics of discussion, not just within industry, but also in terms of government involvement.
Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye. In its original form, the idea was to take all of the things one’s friends were saying about a particular restaurant, product or brand, and incorporate that content into the results one would see when searching with a related keyword.