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Posts Tagged ‘twitter’

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During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In both cases, there was a lack of brands’ understanding that though their content was good, they failed to respond to the context of current events. Audience relevance and timeliness are important to understanding how your message is received, not just what the message itself should contain. continue reading

A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo.  After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed on Facebook. How could everyone I know (and follow) be watching the events in Ferguson, and have it still not surfacing among trends on social networks?

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The_Colbert_Report Twitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself and the context immediately surrounding the incident and the trend. continue reading

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