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Posts Tagged ‘whitepaper’

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Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research sponsored by Neustar Localeze and 15miles.   Creating a relevant, compelling online user experience across digital screens is critical for capturing this growing search audience. This whitepaper explores the importance of delivering optimized user experiences by screen size, as well as the steps necessary for developing an effective mobile and local SEO strategy. The whitepaper presents local SEO best practices for desktop, tablet and mobile users, including examples from national home security brand ADT’s mobile search initiatives. continue reading
If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:  
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
  The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.   continue reading

The power of social media

Every 60 seconds, there are more than 510,000 new Facebook comments, more than 98,000 new Tweets, more than 600 new YouTube videos, 3,400-plus new Instagram images uploaded, 694,000 new search queries, and 168 million new emails.   This adds up to an overwhelming amount of activity from consumers in social media channels, but also to a great deal of noise that marketers need to deflect or rise above in order to reach consumers with the right message at the right time.   continue reading
Ben Straley / VP of Social Technologies, Rio SEO   We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by the search engines as key inputs into their ranking processes and algorithms.  Furthermore, as search results become more and more personalized, the impact that content sharing and social signals have on rankings will only become more significant. continue reading
Whether you call it content marketing, inbound marketing or convergence marketing, the new era of digital marketing has arrived. It is driven by carefully planned, well crafted and expertly promoted content. Where does that leave the SEO experts of the past? Where does that leave the technical experts who have survived and thrived amid the constant search engine shifts, updates and technology enhancements?   When positioned correctly, SEO strategists and practitioners are increasingly having a larger voice in telling the marketing story. By using big data—keyword research, transactional data and social data—to inform not just search engine optimization, but content strategy and creation, the SEO team offers a unique combination of customer understanding and technical expertise to lead content-driven success. continue reading

How brand marketers can track and amplify “social signals” to improve organic search results – and achieve unprecedented reach, brand lift, and ROI.

  Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results.   In this increasingly social environment , the most strategic way to improve organic search rankings is to create “shareworthy” social content, and then encourage, track, and measure sharing. By decoding content marketing strategy to enable “social signals” and engagement, marketers can dramatically improve their organic search rankings and reach more relevant consumers than ever before. continue reading
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The future of Search Engine Optimization (SEO) for International Business: Some 73% of online activity is related to local content and 50% of local searches result in purchases with 90% of Internet users preferring online content in their native language. These statistics are compelling for companies that have a local presence and diacritics and special characters are core to many cultures businesses communications. International marketers now have the ability to talk to the newest emerging markets in their own language. continue reading

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