A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo. After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed
Today we live amidst the workings of a “sharing economy.” By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one (impersonal)-to-many. For a detailed explanation on what constitutes a sharing economy, check out Wikipedia’s entry.
Today we live amidst the workings of a “sharing economy.” By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one (impersonal)-to-many. For a detailed explanation on what constitutes a sharing economy, check out Wikipedia's entry. Although recently enabled by technological advancements in mobile communications and
… AND WHY CONTROLLING YOUR MESSAGE IS IMPORTANT What are widely (among my friend groups) considered the world’s ugliest shoes were sold with an assumption that we are all familiar with from the paleo, gluten free and now barefoot running trends? Early man had it right, and all this technology is just getting in our
The lines of Social Media Marketing and Content Marketing were already well on their way of becoming increasingly blurred when Google’s Hummingbird change in 2013 increased the impact that social media assets have in determining search engine rankings. As a refresher (or maybe primer), let’s provide a distinction between Social Media Marketing and Content Marketing. Distilled from a 2012 post by Toby Murdock on the Content Marketing Institute’s website, the main difference is that:
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in social sites was down in July and asked if it was “the end of the social network.”
While social media is real time in nature, we share, talk, and engage in the moment, long-term engagement should be the goal of every social interaction. Keeping the attention of your social and advocate audience requires diligence and consistency, but more importantly, an understanding of who your audience is and what is compelling to them, both to engage not only these consumers, but to reach prospects like them as well. The “brand newsroom” is a concept that has received a lot of press lately, and while there is certainly proven value in using short-term interests to hold attention in the long term, many niche and smaller consumer brands find the “newsroom” to be out of reach.