word of mouth


Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations

By |April 14th, 2014|

A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000.

Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site.

Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.

WOMMA Summit 2013

By |November 18th, 2013|

WOMMA Summit is an annual event that brings an elite group of marketing professionals to one city for three days! This year, WOMMA Summit is headed to Nashville, TN November 18-20th where marketing leaders can plan to collaborate, educate and celebrate the best of word of mouth marketing and social media.
40+ sessions, 4 keynotes, 2+ days, and the WOMMY Awards.

Data, Data, Everywhere!

By |April 15th, 2013|

By Thomas Kim / Product Manager, Rio SEO

Big Data

Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election.

Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries: