During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In
A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo. After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed
Today we live amidst the workings of a “sharing economy.” By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one (impersonal)-to-many. For a detailed explanation on what constitutes a sharing economy, check out Wikipedia’s entry.
Today we live amidst the workings of a “sharing economy.” By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one (impersonal)-to-many. For a detailed explanation on what constitutes a sharing economy, check out Wikipedia's entry. Although recently enabled by technological advancements in mobile communications and
… AND WHY CONTROLLING YOUR MESSAGE IS IMPORTANT What are widely (among my friend groups) considered the world’s ugliest shoes were sold with an assumption that we are all familiar with from the paleo, gluten free and now barefoot running trends? Early man had it right, and all this technology is just getting in our
Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact on a local merchant’s online reputation.
Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations
A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000. Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site. Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.
By Rio SEO|2013-09-26T10:46:21+00:00November 18th, 2013|
WOMMA Summit is an annual event that brings an elite group of marketing professionals to one city for three days! This year, WOMMA Summit is headed to Nashville, TN November 18-20th where marketing leaders can plan to collaborate, educate and celebrate the best of word of mouth marketing and social media. 40+ sessions, 4 keynotes, 2+ days, and the WOMMY Awards.
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in social sites was down in July and asked if it was “the end of the social network.”
By Thomas Kim / Product Manager, Rio SEO Big Data Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election. Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries: