The future of Search Engine Optimization (SEO) for International Business: Some 73% of online activity is related to local content and 50% of local searches result in purchases with 90% of Internet users preferring online content in their native language. These statistics are compelling for companies that have a local presence and diacritics and special characters are core to many cultures businesses communications. International marketers now have the ability to talk to the newest emerging markets in their own language.
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Earned media can deliver great value to marketers and the brands they work for; it expands and extends the impact of paid and owned media and improves marketing results. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors, those who come via sharing, convert up to four times higher than conventional visitors. But, until now it has been difficult to approach earned media and social sharing in a measurable, predictable and repeatable way… it has been much more a craft than science, but it doesn’t have to be that way!
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This survey is designed to gain insights into how consumers use the Internet on their smartphones
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 44% of the population and these smartphone owners are becoming increasingly reliant on their devices. 66% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will bene!t from the opportunity to engage the new constantly connected consumer.
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If your business has multiple stores, branch offices, dealers, and/or a local presence, but lacks local web and mobile coverage on the Internet, this can become a lost opportunity. Learn from the industry's leading experts on local and mobile search!
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The five step process any multi-location business can follow to manage and optimize their local business listings and be found on local search engines, the Mobile Web, Internet Yellow Pages and GPS/Information Services.
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