In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at
Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than
When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that
Consumers are on the hunt for clear COVID-19 protocols for any business they plan to visit. Optimizing Yelp listings for social distancing terms is now a must for all enterprise brands. Now, when searchers visit a location on Yelp, Yelp has prominently placed this information at the top of every business page. They’ll see a
We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology
Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.
Business today is far from usual. In the last 5 months, every business, no matter the industry, has been disrupted in some way. In fact, our recent webinar, 8 Steps to Rewire Customer Relationships Disrupted by the Pandemic, our speaker, Jay Baer, New York Times bestselling author and founder of digital marketing consultancy Convince &
5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when
When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key
The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to