To say holiday shopping will be different this year is an understatement. In the past, retailers have eagerly prepared for the influx of foot traffic coming to their locations months in advance. Now, gathering in crowds is not only frowned upon but also impractical with the lingering effects of COVID-19. As difficult as the year
The COVID-19 pandemic has catapulted a massive shift to virtual offerings and their popularity only continues to grow as people increasingly favor digital experiences over in-person interaction. As uncertainty and fear continue to linger, businesses across all verticals must be nimble to adopt new ways of operating to accommodate consumers' concerns. Business may not be
Across Google My Business, Facebook, Yelp, and other vertical-specific review platforms, positive and negative review responses are a key factor in searchers’ decision-making process. Review signals are also a top factor when determining search ranking. Additionally, 90% of consumers go online to find local businesses, and 82% read online reviews as part of their search.
Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard. While these attributes
Apple Maps is surfacing a new way for consumers to leave their feedback for local businesses. Consumers can now recommend local businesses by selecting a thumbs up. Alternatively, they may also leave a thumbs down if they have a negative experience with the business. How Do Apple's Reviews Differ From Other Local Review Sites? The
Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in
In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at
Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than
When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that
Consumers are on the hunt for clear COVID-19 protocols for any business they plan to visit. Optimizing Yelp listings for social distancing terms is now a must for all enterprise brands. Now, when searchers visit a location on Yelp, Yelp has prominently placed this information at the top of every business page. They’ll see a