calves

About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

How Multi-Location Brands Can Prepare for the Google Algorithm Page Experience Update

By |2021-03-12T09:52:26-08:00March 12, 2021|Blog Posts, Local Marketing|

  Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to

Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

By |2021-02-26T10:07:57-08:00February 26, 2021|Blog Posts, Local Marketing|

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the search ecosystem more complex. Due to the pandemic, new and existing local marketing challenges are affecting your customer’s path to purchase. In turn, your business must create

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

By |2020-12-17T10:54:34-08:00December 11, 2020|Blog Posts, Local SEO|

Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this

Rio SEO’s Top Local Marketing Webinars of 2020

By |2020-12-11T14:21:02-08:00December 10, 2020|Blog Posts, Local Marketing|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the

Local Ranking Factors Breakdown: What you Need to Know to Jumpstart Your 2021 Planning

By |2020-11-23T12:13:47-08:00November 20, 2020|Blog Posts, Local Marketing|

Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and