calves

About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

Leveraging Local Pages At Scale: Expert Panel Webinar

By |2020-08-31T13:10:16-07:00August 31, 2020|Blog Posts, Local Marketing|

In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at

Go-To-Guide for Mastering Local Marketing Reporting

By |2020-08-26T08:54:05-07:00August 26, 2020|Marketing Analytics, Resources|

Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than

How to Pivot Your Local Marketing Strategy in Times of Crisis

By |2020-08-04T11:06:34-07:00August 4, 2020|Blog Posts, Resources|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that

Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

By |2020-07-21T13:46:49-07:00July 21, 2020|Blog Posts, Reputation Management, Resources|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.

8 Steps to Rewire Customer Relationships Disrupted by the Pandemic [Webinar Recap]

By |2020-07-20T14:09:52-07:00July 20, 2020|Blog Posts|

Business today is far from usual. In the last 5 months, every business, no matter the industry, has been disrupted in some way. In fact, our recent webinar, 8 Steps to Rewire Customer Relationships Disrupted by the Pandemic, our speaker, Jay Baer, New York Times bestselling author and founder of digital marketing consultancy Convince &

5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|Blog Posts, Local Marketing|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

Local Search Marketing with Google Maps [Ebook]

By |2020-07-09T12:30:36-07:00July 8, 2020|Blog Posts, Resources|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key

Leveraging Local Reviews For Retail Brands: Expert Insights and Best Practices

By |2020-08-18T12:23:50-07:00July 7, 2020|Blog Posts, Customer Engagement, Reputation Management, Retail|

The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to