About the author

About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

5 Expert Ways to Win More Customers with Local Search

By |2019-07-02T11:38:29-08:00July 25, 2018|

There are more reasons than ever to focus on local search optimization, even if you’re one of the many brands without a physical store presence. Understanding how constantly connected consumers move between devices, searches and channels--and where they’re making decisions within that journey--is key in getting your brand in front of on-the-go prospects. Search is

Local Reviews Strategy: 10 Ways to Make Yours Smarter & More Effective

By |2019-08-26T08:08:15-08:00April 16, 2018|

Enterprises large and small alike are realizing the local SEO benefits of their local business reviews strategy, now that 1st and 3rd party reviews are given so much weight by Google and consumers it is imperative to create a method of action. In the Local Search Association’s most recent webinar, local search pros from U-Haul

Top 4 Google My Business Updates We Love for Enterprise Local

By |2019-07-02T11:46:21-08:00February 12, 2018|

How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings. Moreover, 50% who conduct a local search on their smartphone will visit a store that same day.

Outscore Your Local Competition in 2018 with the Google Posts Playbook

By |2019-08-26T08:05:21-08:00February 1, 2018|

There’s a new local search tool in town, and it’s already proven a winner. Google Posts, after a period of testing and limited availability, became available to all Google My Business users in summer 2017. This simple, short form content format makes your business listing in the SERPs richer and more compelling to consumers searching

Restaurant Marketing for Brands & Franchises: 5 Ingredients for Local Success

By |2019-08-26T08:02:45-08:00October 24, 2017|

It’s been a fast and furious year for the restaurant industry. With competition biting at your margins and people exploring new, tech-enabled delivery options, restaurant marketing is more critical than ever. The way customers are finding and experiencing restaurants is changing rapidly. Moreover, voice assistants have enabled people to make more informative dining decisions

Using Local SEO for Store Locators

By |2019-07-02T11:46:55-08:00August 14, 2017|

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local search optimizations that make their locations appear prominently on search

Getting Over the Stack: The Future of Local is Open

By |2019-07-02T11:47:23-08:00June 28, 2017|

  Bridging the gap between online or mobile search and in-store sales is mission critical. But clearly, our approach as brand marketers and agencies needs rethinking. Consumer technology has evolved. So now we’ve identified new challenges and opportunities in connecting with them via marketing. We then sought out tools designed specifically to solve them. Sure,

Visual Tech Offers a New Lens on Local Search

By |2019-07-02T11:42:50-08:00June 28, 2017|

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ First of all, Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera.

Serving Rich Local Results with Mary Bowling at #LSS2017

By |2019-07-02T11:42:57-08:00May 17, 2017|

As search results get more and more crowded, it’s more important than ever to stand out. So how can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer,

Top Tools for Smarter Voice Search Optimization: #LSS2017

By |2019-07-02T11:43:02-08:00May 17, 2017|

Author, consultant and marketer extraordinaire Travis Wright from CCP Digital gave a presentation at #LSS2017 that blew participants’ minds. On top of his inarguable wit and an entertaining deck (complete with John Travolta as Vincent Vega cameo), Travis shared over 150 digital marketing tools that can help you grow sales through smarter search, social and