kmacias

About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

Serving Rich Local Results with Mary Bowling at #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more

Top Tools for Smarter Voice Search Optimization: #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , |

Author, consultant and marketer extraordinaire Travis Wright from CCP Digital gave a presentation at #LSS2017 that blew participants’ minds. On top of his inarguable wit and an entertaining deck (complete with John Travolta as Vincent Vega cameo), Travis shared over 150 digital marketing tools that can help you grow sales through smarter search, social and

Case Study: Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

By | May 4th, 2017|Categories: Case Studies|Tags: , , , , |

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine accuracy lift of 42%, to more than 96%.

15 Expert Voice Search & Local Content Optimization Tips from #LSS2017

By | May 1st, 2017|Categories: Rio SEO Blog|Tags: , , |

Dema Zlotin kicks off #LSS2017 Last week, forward-looking marketers gathered in San Diego to explore new and emerging local marketing trends, tactics and technologies. This third annual invitation-only Local Search Summit (LSS2017) hosted by Rio SEO was all about accelerating local; on using the smartest omni-channel marketing practices to tap into the massive potential

The Greatest Omnichannel Challenges Marketers Face Today

By | April 3rd, 2017|Categories: Rio SEO Blog|Tags: , |

Now that consumers are largely comfortable shopping online and across channels, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail, where 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched omnichannel services.

Open Local: The Next Step in Omnichannel

By | January 19th, 2017|Categories: Rio SEO Blog|Tags: , |

“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids

Local Search and The Personal Assistant: Impact of Google Home & Other Digital Assistants

By | May 25th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By | May 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on