In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa
The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on
The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving
It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm. Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights
Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.
Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches? Oh yes, beacons have generated a lot of hype -- especially for a technology
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile. In our latest webinar with Digital Marketing Depot, The
With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing
By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit
Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. The opportunity is clear, yet brands struggle to
