kmacias

About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

Local Search and The Personal Assistant: Impact of Google Home & Other Digital Assistants

By | May 25th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. Driven by a combination of Amazon services and third-party developed voice experiences within the Alexa

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By | May 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By | April 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , |

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving

Greg Sterling on What’s Next in Local Search at #LSS2016

By | April 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights

Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology [Webinar]

By | November 4th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.

Transforming Mobile Searches Into Sales [Webinar]

By | October 20th, 2015|Categories: Rio SEO Blog|Tags: , , , , , |

Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches? Oh yes, beacons have generated a lot of hype -- especially for a technology

The Mobile Opportunity for Local and Multi-Location Businesses

By | August 11th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , |

Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile. In our latest webinar with Digital Marketing Depot, The

Kickstart Your Local Marketing Strategy with Tips from Forrester & Rio SEO

By | August 7th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , |

With the increase of smartphone adoption, marketers need to rethink their content strategies, in particular when they consider the mobile local content that drives consumers to their locations. Local search initiatives have proven one of the most cost effective and high converting traffic generators for digital marketers, and new technologies to improve scalability are bringing

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By | July 30th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , |

By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit