About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

5 Expert Ways to Win More Customers with Local Search

By | 2018-09-18T16:00:05+00:00 July 25th, 2018|Categories: Rio SEO Blog|

There are more reasons than ever to focus on local search, even if you’re one of the many brands without a physical store presence. Understanding how constantly-connected consumers move between devices, searches and channels--and where they’re making decisions within that journey--is key in getting your brand in front of on-the-go prospects. Search is often the

Top 4 Google My Business Updates We Love for Enterprise Local

By | 2018-02-12T14:42:38+00:00 February 12th, 2018|Categories: Rio SEO Blog|

How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings, and 50% who conduct a local search on their smartphone will visit a store that same day.

Outscore Your Local Competition in 2018 with the Google Posts Playbook

By | 2018-02-01T15:46:10+00:00 February 1st, 2018|Categories: Rio SEO Blog|

There’s a new local search tool in town, and it’s already proven a winner. Google Posts, after a period of testing and limited availability, became available to all Google My Business users in summer 2017. This simple, short form content format makes your business listing in the SERPs richer and more compelling to consumers searching

Restaurant Marketing for Brands & Franchises: 5 Ingredients for Local Success

By | 2017-12-19T15:46:58+00:00 October 24th, 2017|Categories: Rio SEO Blog|Tags: , |

It’s been a fast and furious year for the restaurant industry, with competition biting at your margins and people exploring new, tech-enabled delivery options. The way customers are finding and experiencing restaurants is changing rapidly, and voice assistants have enabled people to make more informative dining decisions on the go. Forty-six percent of smartphone

Using Local SEO for Store Locators

By | 2017-12-19T10:21:56+00:00 August 14th, 2017|Categories: Rio SEO Blog|Tags: , |

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search

Getting Over the Stack: The Future of Local is Open

By | 2017-12-15T11:58:27+00:00 June 28th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools

Visual Tech Offers a New Lens on Local Search

By | 2017-12-15T11:58:27+00:00 June 28th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening

Serving Rich Local Results with Mary Bowling at #LSS2017

By | 2017-12-15T11:58:28+00:00 May 17th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more

Top Tools for Smarter Voice Search Optimization: #LSS2017

By | 2017-12-15T11:58:28+00:00 May 17th, 2017|Categories: Rio SEO Blog|Tags: , , |

Author, consultant and marketer extraordinaire Travis Wright from CCP Digital gave a presentation at #LSS2017 that blew participants’ minds. On top of his inarguable wit and an entertaining deck (complete with John Travolta as Vincent Vega cameo), Travis shared over 150 digital marketing tools that can help you grow sales through smarter search, social and