About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

Restaurant Marketing for Brands & Franchises: 5 Ingredients for Local Success

By | October 24th, 2017|Categories: Rio SEO Blog|Tags: , |

It’s been a fast and furious year for the restaurant industry, with competition biting at your margins and people exploring new, tech-enabled delivery options. The way customers are finding and experiencing restaurants is changing rapidly, and voice assistants have enabled people to make more informative dining decisions on the go. Forty-six percent of smartphone users

Using Local SEO for Store Locators

By | August 14th, 2017|Categories: Rio SEO Blog|Tags: , |

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search

Getting Over the Stack: The Future of Local is Open

By | June 28th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools

Serving Rich Local Results with Mary Bowling at #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , , , |

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more

Top Tools for Smarter Voice Search Optimization: #LSS2017

By | May 17th, 2017|Categories: Rio SEO Blog|Tags: , , |

Author, consultant and marketer extraordinaire Travis Wright from CCP Digital gave a presentation at #LSS2017 that blew participants’ minds. On top of his inarguable wit and an entertaining deck (complete with John Travolta as Vincent Vega cameo), Travis shared over 150 digital marketing tools that can help you grow sales through smarter search, social and

Case Study: Healthcare Brand Provides Improved Digital Prognosis Through Broad-Spectrum Local

By | May 4th, 2017|Categories: Case Studies|Tags: , , , , |

Providence Health and Services, a complex healthcare organization with hundreds of locations and 1,100 local listings, sought to improve its local online presence, drive patient discovery of its locations, and ultimately win more in-clinic foot traffic. Find out how they improved brand presence and searcher experience with a search engine accuracy lift of 42%, to more than 96%.

15 Expert Voice Search & Local Content Optimization Tips from #LSS2017

By | May 1st, 2017|Categories: Rio SEO Blog|Tags: , , |

Dema Zlotin kicks off #LSS2017 Last week, forward-looking marketers gathered in San Diego to explore new and emerging local marketing trends, tactics and technologies. This third annual invitation-only Local Search Summit (LSS2017) hosted by Rio SEO was all about accelerating local; on using the smartest omni-channel marketing practices to tap into the massive potential

The Greatest Omnichannel Challenges Marketers Face Today

By | April 3rd, 2017|Categories: Rio SEO Blog|Tags: , |

Now that consumers are largely comfortable shopping online and across channels, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail, where 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched omnichannel services.

Open Local: The Next Step in Omnichannel

By | January 19th, 2017|Categories: Rio SEO Blog|Tags: , |

“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids