About the author

About Karisa Macias

Karisa Macias is the Director of Marketing for Rio SEO with expertise in local search, online marketing, and technology.

15 Expert Voice Search & Local Content Optimization Tips from #LSS2017

By |2019-07-02T11:43:06-07:00May 1, 2017|

First, Dema Zlotin kicks off #LSS2017 Last week forward-looking marketers gathered in San Diego to explore new and emerging local marketing trends. Similarly, they also discussed tactics and technologies. This third annual invitation-only Local Search Summit (LSS2017) hosted by Rio SEO was all about accelerating local. Also covered was using the smartest

The Greatest Omnichannel Challenges Marketers Face Today

By |2019-07-02T11:43:11-07:00April 3, 2017|

Consumers are largely comfortable shopping online and across channels. Because of that, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail. It's reported 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched

Open Local: The Next Step in Omnichannel

By |2019-07-02T11:43:43-07:00January 19, 2017|

“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids