How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.
Online reviews help businesses receive more in-store customers by building consumer trust, increasing engagement and enhancing SEO rankings. But all of these benefits largely depend upon a company’s ability and willingness to read and respond to these reviews. Check out why reputation management services should be a part of every local online marketing strategy.
Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…
Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.
Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?
In a recent webinar held by Binary Fountain and Rio SEO, we explored the latest features available to multi-location brands in the Google My Business dashboard.
Rio SEO and Yelp work together giving multi-location brands a holistic view of the customer journey from search to sale. Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, reviews and other business data to deliver marketing analytics and actionable business intelligence to brand customers. Rio SEO's Local Reporting, designed to
Webinar: GMB Strategy - Optimizing Your Listings and Reviews What’s Your Google My Business Strategy Optimizing Your Listings and Online Reviews? If you missed our webinar - check out this recording and learn how to optimize your GMB listings and reviews. Hosted by Rio SEO and Binary Fountain There’s no doubt Google My Business impacts
Outscore Your Competitors This Holiday Retail Season with Google Posts If The National Retail Federation’s holiday shopping forecasts are in the right neighborhood (as they typically are), November and December are shaping up to be spectacularly lucrative for retailers. Those in position to capitalize on recent trends in local search are most likely to take
Besides it being the busiest shopping season of the year, there’s plenty of reason to get excited about the upcoming holidays. We’re talking about more than what’s in your stocking! Major updates and new features in local search are giving multi-location brands not only greater insight into their local consumers, but a myriad ways to