About the author

About Kristi Hedin

Kristi Hedin is a Marketing Manager at Rio SEO with expertise in digital marketing, technology and all things creative.

Planning for Post-Pandemic Success: Expert Panel and Q&A [Webinar Recap]

By |2020-04-13T14:36:06-07:00April 13, 2020|

From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic?  We assembled a panel of local marketing experts

5 Marketing Trends to Watch in 2020 [Whitepaper]

By |2020-01-29T15:49:55-08:00January 8, 2020|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing

7 Phrases to Use When Replying to Customer Complaints

By |2020-01-07T13:03:04-08:00January 7, 2020|

In this post, you will learn ehy you should strategically focus on responding to negative feedback about your brand, how to approach your response when a customer is dissatisfied, specific phrases that make a customer feel heard and valued, and why negative feedback may hold insight you can use to improve your business.

Case Study: European Wax Center

By |2020-01-09T13:46:50-08:00December 30, 2019|

European Wax Center, a leading beauty franchise, was in need of a trusted partner to help drive search visibility and increase waxing service reservations. That’s when they turned to Rio SEO for help. Rio SEO’s solution combined powerful Local Listings and Custom Reporting Solution with expertly managed services to tackle European Wax Center’s former challenges and significantly enhance their local search marketing. Download the case study to learn more about the custom solution.

5 Tips to Build your Local Dream Team [Webinar Recap]

By |2020-02-14T13:45:30-08:00November 25, 2019|

For multi-location brands like yours, managing every aspect of your local search engine optimization in-house ranges from daunting to downright impossible. This challenge is only amplified as Google’s algorithm rapidly evolves, introducing new opportunities and obstacles for local SEO. To stay on top of your local presence, you need to gather a team of experts who can craft an effective local SEO strategy that works with your budget, your current software and your operations.