About Kristi Hedin

Kristi Hedin is a Marketing Manager at Rio SEO with expertise in digital marketing, technology and all things creative.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

By |2019-04-11T14:18:38-07:00April 11th, 2019|Categories: POV, Rio SEO Blog|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.

Google My Business Has New Features for Service Area Businesses

By |2019-02-25T01:37:33-07:00February 19th, 2019|Categories: Rio SEO Blog|Tags: , , , , |

Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…

Get to Know the GMB Expert Program with Gold Product Expert Krystal Taing

By |2019-02-25T06:24:38-07:00January 9th, 2019|Categories: Rio SEO Blog|

Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.

Global Locator Strategy: How International Brands Succeed in Local Marketing

By |2018-12-06T12:11:14-07:00December 4th, 2018|Categories: POV|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?

Rio SEO Delivers Listing Management and Business Insights to Brands with New Yelp Partnership

By |2019-02-26T04:31:16-07:00November 14th, 2018|Categories: Rio SEO Blog|

Rio SEO and Yelp work together giving multi-location brands a holistic view of the customer journey from search to sale.  Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, reviews and other business data to deliver marketing analytics and actionable business intelligence to brand customers. Rio SEO's Local Reporting, designed to

Webinar: GMB Strategy – Optimizing Your Listings and Reviews

By |2019-02-25T06:26:22-07:00November 9th, 2018|Categories: Resources, Rio SEO Blog|

Webinar: GMB Strategy - Optimizing Your Listings and Reviews What’s Your Google My Business Strategy Optimizing Your Listings and Online Reviews? If you missed our webinar - check out this recording and learn how to optimize your GMB listings and reviews. Hosted by Rio SEO and Binary Fountain There’s no doubt Google My Business impacts

Outscore Your Competitors This Holiday Retail Season with Google Posts

By |2019-02-26T01:12:57-07:00October 19th, 2018|Categories: Rio SEO Blog|

Outscore Your Competitors This Holiday Retail Season with Google Posts If The National Retail Federation’s holiday shopping forecasts are in the right neighborhood (as they typically are), November and December are shaping up to be spectacularly lucrative for retailers. Those in position to capitalize on recent trends in local search are most likely to take

Your Local Strategy for the Holidays

By |2018-10-09T11:12:18-07:00October 9th, 2018|Categories: Rio SEO Blog|

Besides it being the busiest shopping season of the year, there’s plenty of reason to get excited about the upcoming holidays. We’re talking about more than what’s in your stocking! Major updates and new features in local search are giving multi-location brands not only greater insight into their local consumers, but a myriad ways to