About Kristi Hedin

Kristi Hedin is a Marketing Manager at Rio SEO with expertise in digital marketing, technology and all things creative.

Planning for Post-Pandemic Success: Expert Panel and Q&A [Webinar Recap]

By |2020-04-13T14:36:06-07:00April 13, 2020|Blog Posts|

From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic?  We assembled a panel of local marketing experts

5 Tips to Build your Local Dream Team [Webinar Recap]

By |2020-02-14T13:45:30-08:00November 25, 2019|Blog Posts, Local SEO|

For multi-location brands like yours, managing every aspect of your local search engine optimization in-house ranges from daunting to downright impossible. This challenge is only amplified as Google’s algorithm rapidly evolves, introducing new opportunities and obstacles for local SEO. To stay on top of your local presence, you need to gather a team of experts who can craft an effective local SEO strategy that works with your budget, your current software and your operations.

The 5 Most Common Challenges Brands Face when Creating Local Landing Pages

By |2020-02-11T16:42:45-08:00August 7, 2019|Google My Business, Local SEO|

If you run a multi-location enterprise, then, your foot traffic for each location is directly linked to your local online visibility. One way to do this is by creating local landing pages that are unique for each store location and region. But simply creating local landing pages is not enough. These pages must be optimized for local search inquiries and lead customers from their initial search to an in-store visit. Here are five challenges brands often face when creating local landing pages and how Rio SEO’s Local Pages can help.

Webinar Recap: Organic SEO and Google’s Local 3-pack What’s New & Where to Focus Next

By |2020-02-11T16:41:22-08:00July 26, 2019|Blog Posts|

Just two years ago, it was mission critical for brands to have a rock-solid organic SEO strategy in place if they wanted to also succeed at the local level. At that time, the Local Search Association held a webinar with special guest Joy Hawkins, owner of local SEO agency Sterling Sky and the Local Search Forum, in which she demonstrated the effect organic positioning had on local rankings. The takeaway was that higher organic rankings directly increased your probability of appearing in the Local Pack. What’s more, we determined at the time that a well-optimized Locator was key for improving local visibility. But with the myriad changes Google has made to its algorithms, does this best practice still hold true?