If you run a multi-location enterprise, then, your foot traffic for each location is directly linked to your local online visibility. One way to do this is by creating local landing pages that are unique for each store location and region. But simply creating local landing pages is not enough. These pages must be optimized for local search inquiries and lead customers from their initial search to an in-store visit. Here are five challenges brands often face when creating local landing pages and how Rio SEO’s Local Pages can help.
Just two years ago, it was mission critical for brands to have a rock-solid organic SEO strategy in place if they wanted to also succeed at the local level. At that time, the Local Search Association held a webinar with special guest Joy Hawkins, owner of local SEO agency Sterling Sky and the Local Search Forum, in which she demonstrated the effect organic positioning had on local rankings. The takeaway was that higher organic rankings directly increased your probability of appearing in the Local Pack. What’s more, we determined at the time that a well-optimized Locator was key for improving local visibility. But with the myriad changes Google has made to its algorithms, does this best practice still hold true?
Online shopping still makes up a large portion of consumer activity, but offline shopping does not appear to be going anywhere. Indeed, local searches dominate the consumer landscape, with 93% of consumers shopping at stores less than 20 minutes away from them. See our infographic for more eye-opening stats on local search and sales
Your Greatest Local Marketing Questions: Answered If you could ask an SEO expert anything to help solve your brand’s search challenges and improve online performance, what would it be? We recently invited multi-location enterprises and marketers to “Ask Us Anything” in a live webinar and fielded questions on everything from getting multiple locations to rank
In a recent webinar with Tyler Ludwig, Director of Enterprise Solutions at Rio SEO, and Colin Seymour, Director of Business Development at Rio SEO, participants learned how to do just that. Tyler and Colin explored how technology is dictating the consumer journey, what essentials are needed for a broad local presence, how to add consumer utility on your site (and why it matters), and more.
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.
Online reviews help businesses receive more in-store customers by building consumer trust, increasing engagement and enhancing SEO rankings. But all of these benefits largely depend upon a company’s ability and willingness to read and respond to these reviews. Check out why reputation management services should be a part of every local online marketing strategy.
Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…
Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.