About the author

About Krystal Taing

Krystal Taing leads local listing management strategy for global enterprise brands at Rio SEO across a variety of industries, from retail to hospitality, to healthcare to finance and beyond.

How the Value of Citations for Enterprise Brands Has Shifted

By |2020-01-17T14:22:57-08:00August 23, 2019|

When and wherever a consumer sees a listing for one of your locations, you need to be present with driving directions, click-to-call functionality, current store hours, and other information to help them convert. Enterprise brands need to make sure their citations are accurate across hundreds or even thousands of locations, and it takes technology to manage this at scale. Read our blog to learn what citations mean for your multi-location business today.

How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-08:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

6 Effective Ways for Multi-location Brands to Boost Search Engine Visibility through Local Listings

By |2019-08-26T06:48:37-08:00June 5, 2019|

Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.

How to Update Your GMB Listing When You Move, Buy or Sell a Business

By |2020-01-03T10:51:06-08:00May 23, 2019|

When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.