About Krystal Taing

Krystal Taing leads local listing management strategy for global enterprise brands at Rio SEO across a variety of industries, from retail to hospitality, to healthcare to finance and beyond.

Mastering GMB Attributes for Retail Brands

By |2020-08-18T11:56:17-07:00August 18, 2020|Blog Posts, Google My Business, Retail|

Demand fluctuations, supply challenges and rapidly shifting customer needs and expectations are all a part of the new, COVID-affected reality for retail brands. It’s become clear that these changes are here to stay, if not forever then at least over an extended period of time.  The in-store shopping experience has become fraught with health and

Mastering GMB Attributes for Financial Services Brands

By |2020-08-18T11:58:07-07:00August 11, 2020|Blog Posts, Financial Services, Google My Business|

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key

Unique Challenges for Enterprise Local SEO with Krystal Taing

By |2020-07-31T13:35:21-07:00July 31, 2020|In the News|

Krystal Taing is the Director of Local Product Strategy for Rio SEO, which is known for its work with enterprise-level local SEO. She’s also a Gold Google Product Expert. She’s worked with verticals such as retail, hospitality, healthcare, finance, and more. Today she joins us on the Agency Ahead podcast to talk about the challenges of

Google My Business Adds Black-owned Attribute

By |2020-07-31T09:24:38-07:00July 31, 2020|In the News|

Google My Business has rolled out a new attribute that allows businesses to identify if they are Black-Owned. This makes it the third attribute highlighting ownership type in GMB; Women-Led and Veteran-Led were earlier releases. This was first spotted within the Google My Business API on Monday, June 29th, 2020. read article

Selecting Your Primary Category on Google My Business – Proceed With Care

By |2020-07-28T09:22:00-07:00July 28, 2020|In the News|

In the last few months, Google has rolled out a number of new attributes and amenities to businesses in order to help communicate updates to services and offerings. I’ve dived into the top primary categories and reported on what attributes and features are available for each type. After reviewing 33 different categories, we’ve identified over 158 different

How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2020-07-21T09:18:40-07:00July 21, 2020|Blog Posts, Reputation Management|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|Blog Posts, Business Listings, Google My Business|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

What’s New With Google: Review Attributes, Top-Rated Labels, Hotel Attributes

By |2020-08-18T13:23:50-07:00June 8, 2020|Blog Posts, Google My Business, Hospitality|

Google continues to focus on being the first and only destination searchers need to turn to during their time of need. In order to achieve this, they must, in turn, consistently refine their technology to better meet consumers’ evolving needs. Lately, it appears Google has been hard at work doing just that, quietly pushing out

How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|Blog Posts, Google My Business|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

Google My Business Suspension Issues for Enterprise Brands

By |2020-02-11T10:51:26-08:00February 11, 2020|Blog Posts, Google My Business|

Imagine logging in to make a quick edit to the store hours of one of your locations, only to learn that you are unable to access the listing. Scrambling from account to account in your brand’s Google My Business (GMB) listings, you realize that several locations are affected. Your enterprise brand is, unfortunately, experiencing Google