About the author

About Krystal Taing

Krystal Taing leads local listing management strategy for global enterprise brands at Rio SEO across a variety of industries, from retail to hospitality, to healthcare to finance and beyond.

Mastering GMB Attributes for Financial Services Brands

By |2020-08-11T09:14:54-07:00August 11, 2020|

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key

How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2020-07-21T09:18:40-07:00July 21, 2020|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

Google My Business Suspension Issues for Enterprise Brands

By |2020-02-11T10:51:26-08:00February 11, 2020|

Imagine logging in to make a quick edit to the store hours of one of your locations, only to learn that you are unable to access the listing. Scrambling from account to account in your brand’s Google My Business (GMB) listings, you realize that several locations are affected. Your enterprise brand is, unfortunately, experiencing Google