Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,
Imagine logging in to make a quick edit to the store hours of one of your locations, only to learn that you are unable to access the listing. Scrambling from account to account in your brand’s Google My Business (GMB) listings, you realize that several locations are affected. Your enterprise brand is, unfortunately, experiencing Google
Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and
Google puts a good deal of weight in what customers have to say about your business—so much so that they’ve launched a new-to-Search feature that uses AI and machine learning to analyze your reviews.
It seems that more queries with local intent are triggering MapPack results where previously, organic results would have appeared. How can you rank for terms that appeal to shoppers near you in the Local Pack this holiday season? Read our newest blog to find out
I had the great pleasure of attending Local SEO’s most hands-on conference recently in Denver, Colorado. LocalU Advanced brought together dozens of top local search experts for an action- and information-packed day of networking, learning, and sharing the most advanced and up-to-date local knowledge. If you missed it, you’ll find plenty of quick tips and
When and wherever a consumer sees a listing for one of your locations, you need to be present with driving directions, click-to-call functionality, current store hours, and other information to help them convert. Enterprise brands need to make sure their citations are accurate across hundreds or even thousands of locations, and it takes technology to manage this at scale. Read our blog to learn what citations mean for your multi-location business today.
What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. Why Google aims to be the single source of truth The importance of acquiring more reviews (both first- and third-party) and leveraging them for an