Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. In this webinar you will learn how enterprise brands can focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations.
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. In this webinar recap you will learn how enterprise brands can focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations.
Last week’s LocalU Advanced was packed with informative, inspirational sessions and conversations all about my favorite topic: the latest in local search. Local experts from all industries gathered in Austin, Texas to share their unique, in-depth insights around what’s new, what’s changed and what we should all be focusing on. There was no shortage of
Google My Business is evolving at a rapid clip to keep pace with the needs and wants of constantly connected consumers. Every few weeks, it seems, an exciting new capability or updated functionality is announced. Each update is designed to extend your local reach and visibility--if you know how to optimize for it. Recently, we’ve
The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate
Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a
“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across