About the author

About Rachel Ullstrom

Rachel Ullstrom is an account director for earned media technology at Rio SEO. As a self-proclaimed “data nerd,” she spends much of her time diving into big data to create a results-driven, data-centric approach to earned media. Rachel also has experience in education marketing and a passion for long-term audience engagement. Based out of Seattle, she spends most of her time with the world’s cutest dog and volunteering as an advisor and mentor for young women. Tweet her @rachieracherton.
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Building Consumer Trust with Hyperlocal Strategies and Partnerships

By |2019-07-02T11:38:56-08:00February 4, 2019|

“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.

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Facebook Quietly Launches Facebook.com/Services

By |2019-07-02T11:52:50-08:00January 13, 2016|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

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12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |2019-07-02T11:52:56-08:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest

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Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2019-06-13T15:20:13-08:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not

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