Rachel Ullstrom, Author at Rio SEO

About Rachel Ullstrom

Rachel Ullstrom is an account director for earned media technology at Rio SEO. As a self-proclaimed “data nerd,” she spends much of her time diving into big data to create a results-driven, data-centric approach to earned media. Rachel also has experience in education marketing and a passion for long-term audience engagement. Based out of Seattle, she spends most of her time with the world’s cutest dog and volunteering as an advisor and mentor for young women. Tweet her @rachieracherton.

Building Consumer Trust with Hyperlocal Strategies and Partnerships

By Rachel Ullstrom|2019-07-02T11:38:56-07:00February 4, 2019|

“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.

Facebook Quietly Launches Facebook.com/Services

By Rachel Ullstrom|2019-07-02T11:52:50-07:00January 13, 2016|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By Rachel Ullstrom|2019-07-02T11:52:56-07:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest

Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By Rachel Ullstrom|2019-06-13T15:20:13-07:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not

WOMMA: 5 Important Social Media Marketing Lessons from #DeflateGate

By Rachel Ullstrom|2017-12-15T11:58:40-07:00January 30, 2015|

There is possibly no trend less relevant to my day-to-day than #DeflateGate, yet I am fascinated by the trend – from the sheer volume of information available to me to the experts weighing in.

WOMMA: Relevancy, Context, and Content Publishing

By Rachel Ullstrom|2017-12-15T11:58:40-07:00December 23, 2014|

During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In

WOMMA: MLB’s Youth problem and How WOM Marketing Creates Audiences and Fans

By Rachel Ullstrom|2019-02-27T01:52:48-07:00October 27, 2014|

I have a confession to make; I skipped school as a kid to go to Mariners games (sorry Mom and Dad). In my defense, the Mariners were pretty good in those years, which created a lot of fun baseball memories growing up. This is why it makes me sad to hear Major League Baseball is

Algorithmic Filtering: What the absence of #Ferguson trends teaches us

By Rachel Ullstrom|2017-12-15T11:58:44-07:00September 9, 2014|

A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo. After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed