“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.