This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by. Many expressed that they still don't understand local search when it comes to franchise
Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. Content is still king, but rather than a trend or buzzword, it will continue to gain ground
In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business.
In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and
We recently contributed to a blog about Google’s new “Pigeon” algorithm update, a major local algorithm change rolled out July 24 affecting Google Maps and local Google search results. Now that the dust has settled, local SEO practitioners can focus on the strategy and tools to prepare for the next inevitable algorithm shake-up.
Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTail webinar. The webcast focused on utilizing local SEO tools to drive online conversions for multi-location businesses. The session reinforced just how much potential lies within a company’s own brand as it spreads across the local search ecosystem. It also
Local Listing Management: Everything You Always Wanted to Know About Driving ROI But Were Afraid To Ask
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO We held the latest Rio SEO webinar with the Local Search Association. In it, we learned the four key steps to maximize ROI from managing your local listings. These include: Having a single environment to manage and collect local data; Tackling the BIG local search directories
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Spring is finally here. And so are the countless ways you can bring local SEO tools into your marketing campaigns for 2014! The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If