Google My Business Knowledge Panels allow multi-location enterprise brands to concisely relay important information to local online consumers. This feature collects and synthesizes relevant information from around the web so users can easily find what they are looking for when searching for a specific brand or location. On top of that, businesses can edit and update various parts of their Knowledge Panel to better reflect their brand, engage local customers, and manage changes in hours and offerings.
The Makeup of a Google Knowledge Panel
The Google Knowledge Panel may be a single entity, but it is multi-faceted. Customers care about a lot of different things when making decisions, after all. So, in addition to the obvious components like name, address, and phone number (NAP) information, the Knowledge Panel also offers direction and map info, hours (both general and seasonal if applicable), website links, reviews, and much more.
The various features within the Knowledge Panel can help multi-location brands stand out from the competition with their local listings. For instance, Reviews allow businesses to reveal local customer testimonials right on the Panel for all online users to see. The Star Rating feature is another reputation management solution built into the Knowledge Panel, giving online users a quick glimpse into a brand’s or a location’s standing.
Check Out Our Knowledge Panel Infographic for More Insights
There is so much more to a Google Knowledge Panel than first meets the eye. All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.”