Local businesses around the world are seeking ways to inform their customers of changes to their operations amid the COVID-19 pandemic. Temporary store closures, updates in hours of operation, special hours to accommodate those at high-risk, and remote work have become the norm in recent weeks. As we all continue to navigate through these uncertain times, providing exceptional customer service remains a top priority. One of the best ways businesses can provide better support to their customers is by maintaining accurate Google My Business listings.
Now more than ever before, customers are actively searching for information regarding your business, and expect it to be up-to-date. Luckily, Google has a variety of features brands can utilize to communicate accurate information to customers during their time of need.
We encourage you to review the following checklist to ensure you’re aware of all the opportunities available to you to help you maintain accurate local listings during this time.
We understand it’s been an unpredictable, unexpected last couple of weeks. Local marketing best practices are continuously shifting and Google, as well as other search platforms, are working diligently to provide new enhancements and features to better help you communicate operational changes. To keep you informed on the latest in local marketing, we have compiled a list of relevant resources, which we will be updating often.