Rio SEO and Yelp work together giving multi-location brands a holistic view of the customer journey from search to sale.
Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, reviews and other business data to deliver marketing analytics and actionable business intelligence to brand customers.
Rio SEO’s Local Reporting, designed to track multi-location brands’ interactions with consumers across the local search ecosystem, has been made even more powerful and comprehensive with the integration of Yelp Knowledge. The new integration enables brands to tap into the massive intelligence and insight of their Yelp reviews, and enhances visibility into what’s actually happening at the location level.
Yelp Knowledge within Rio SEO’s Local Reporting provides brands with a comprehensive view of their local performance and opportunities, from discovery and engagement to customer service. The consolidation of these insights within a single user-friendly dashboard, curated from among the more than 160 million cumulative Yelp reviews, helps brands improve marketing and operations across hundreds or thousands of locations.
How can Yelp & Rio SEO improve your brand’s local marketing?
Every month, more than 100 million users rely on Yelp to inform their purchasing decisions, making reviews a critical point in the customer journey.
Yelp Knowledge sets Rio SEO’s Local Reporting apart, arming marketers with data critical to measuring ROI and improving operations. The addition of Yelp Knowledge to the existing Map Pack Insights for Google, and Social Insights for Facebook, gives brands enterprise-level overview of consumer interactions across all of their locations.
Yelp Knowledge is an extension of the partnership that brought you Rio SEO Local Listings with Yelp, which allows brands to manage all of their location data through a single portal. Each month, nearly 74 million desktop visitors, 72 million mobile web visitors, and 32 million unique app devices rely on Yelp to find local businesses they can trust.
Local Listings with Yelp empowers brands to keep ever-changing data such as hours, phone numbers, and menu URLs accurate on Yelp and across the local search ecosystem, and:
- Ensure Yelp profile accuracy across all of your locations;
- Access custom built data feeds from a single dashboard;
- Leverage a wealth of highly structured data;
- Gain critical business intelligence with ongoing Yelp review tracking and analysis;
- and track historical trends for location performance during key periods.
Want to learn more? Get a free Local Presence Audit today to access key insights and optimizations across your brand’s local listings, local rankings, and reviews and ratings.
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