Rio SEO and Yelp work together to give multi-location brands with local business listings a holistic view of the customer journey.
Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, local business reviews and other data. Ultimately, its goal is to deliver marketing data analytics and actionable business intelligence to brand customers.
Rio SEO’s Local Reporting is designed to track multi-location brands’ interactions with consumers across the local search ecosystem. And now, it has been made even more comprehensive with the integration of Yelp Knowledge. As a result, the new integration enables brands to tap into the intelligence and insight of their Yelp reviews. Moreover, it enhances visibility into what’s happening at the location level.
Yelp Knowledge within Rio SEO’s Local Reporting provides brands with a comprehensive view of their local performance and opportunities. You can track all phases from discovery and online customer engagement to customer service. Most importantly, the consolidation of these insights within a single dashboard, curated from among the more than 160 million cumulative Yelp reviews, helps brands improve marketing and operations across hundreds locations or more.
How can Yelp & Rio SEO improve your brand’s local search marketing?
Every month, more than 100 million users rely on Yelp to inform their purchasing decisions, making reviews a critical point in the customer journey.
Yelp Knowledge sets Rio SEO’s Local Reporting apart. It arms marketers with data critical to measuring ROI and improving operations. Moreover, the addition of Yelp Knowledge to the existing Map Pack Insights for Google and Social Insights for Facebook, gives brands enterprise-level overview of consumer interactions across all of their locations.
Yelp Knowledge is an extension of the partnership that brought you Rio SEO Local Listings with Yelp, which allows brands to manage all of their location data through a single portal.
Each month, nearly 74 million desktop visitors, 72 million mobile web visitors, and 32 million unique app devices rely on Yelp to find local businesses they can trust.
Finally, listings with Yelp empowers brands to keep ever-changing data such as hours, phone numbers, and menu URLs accurate on Yelp and across the local search ecosystem. It also allows you to:
- Ensure Yelp profile accuracy across all of your locations;
- Create custom built data feeds from a single dashboard;
- Leverage a wealth of highly structured data;
- Gain critical local business listings intelligence with ongoing Yelp review tracking and analysis;
- and track historical trends for location performance during key periods.
Want to learn more? Get a free Local Presence Audit today. Access key insights and optimizations across your brand’s local listings, local rankings, and reviews and ratings.
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