Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile.

In our latest webinar with Digital Marketing Depot, The Mobile Opportunity for Local and Multi-Location Businesses, Rio SEO and Anvil shared a mobile local playbook to ensure your company is mobile-ready. Kent Lewis, President and founder of Anvil, and Tyler Ludwig, Director of Product and Product Strategy at Rio SEO, took participants on a deep dive into the most relevant, timely mobile local strategies and tactics in play today.

Is Your Business Mobile-Ready?
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What does it mean to be truly mobile-ready? Taking steps to optimize your website for mobile browsers, then testing it for mobile-friendliness is key. In our webinar, Lewis and Ludwig discuss how responsive design, proper meta tags, embedded media and more, all play a role in ensuring a seamless mobile experience for users.

You’ll see which tools and tests to run, to identify any potential issues before they become problems for your potential customers.

Be Found When and Where Customers are Searching
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Over 50% of business searches are for business hours, locations and directions. We presented a number of areas of focus for local and multi-location businesses, to optimize your online visibility across the local search ecosystem.

Once users find you online, what impression are they getting from other customers? We know that 90% of consumers say their decisions are influenced by online reviews — are you in control of the perception of your brand? In this webinar, you’ll also discover the most effective strategies for monitoring and measuring user engagement, in order to protect and enhance your business reputation online.

Boost Mobile Conversions & Measure Cross-Channel ROI

Each marketing decision we make comes back to one primary goal: to build the business. People spend an average of 30 hours a month engaging with their mobile apps, creating a huge opportunity for local businesses.

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Finally, local marketers need to tie all of their efforts together with effective and comprehensive cross-channel ROI measurement. As more and more data becomes available, learning what to measure and how to properly segment for the most granular insight into mobile behavior is key.

In our webinar, Lewis and Ludwig also shared insights into what specific situations and elements turn mobile users off, like ignoring a mobile experience, with practical solutions to remedy each one. Participants then learned how to enhance local with storytelling and paid search, to boost mobile-specific conversions.

One of our favorite examples from Lewis was around the Old Spice storytelling campaign reinforcing the fact that “facts tell and stories sell.” – Kent Lewis
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The Greatest Opportunities for Mobile Going Forward

With mobile best practices in place and an informed mobile strategy for your local or multi-location business, how do you continue to outpace your competition in future? In the final portion of our webinar, Lewis and Ludwig offer their insights into great mobile opportunities, with actionable takeaways to help you prepare for each one.

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Implementing a smarter mobile local strategy for your multi-location business is easier than you think. View the webinar recording and slides of The Mobile Opportunity for Local and Multi-Location Businesses below.

We were glad to see that nearly 80% of webinar attendees have sites that are mobile-friendly. With mobile best practices in place and an informed mobile strategy for your local or multi-location business, how do you continue to outpace your competition in future? In the final portion of our webinar, Lewis and Ludwig offer their insights into great mobile opportunities, with actionable takeaways to help you prepare for each one.

Implementing a smarter mobile local strategy for your multi-location business is easier than you think. View the webinar recording and slides of The Mobile Opportunity for Local and Multi-Location Businesses below.

By Karisa Macias / Marketing Director, Rio SEO