You do not have to be an expert on search engines or algorithms to know of their importance in marketing.
However, seeing hard numbers on how consumers use search engine results regularly can help you gain a deeper understanding of just how crucial they are. In fact, Google is now the largest and most influential platform for local online marketing.
If your business does not show up in relevant local searches, or your local listings are not up to date, you are losing business, plain and simple. A large part of making it to the front page of a search is by gathering reviews.
How Reputation Relates to Results
With smartphones in so many hands today, consumers tend to make more immediate decisions. A quick mobile search is all it takes to find a new place to eat or shop. And 76 percent of those who conduct a local search will visit that business within one day of searching.
With this in mind, you want your business to show up first whenever someone is actively looking. The more reviews your business has, the more highly it will rank in online searches. On Google, for instance, a business must acquire at least five reviews to receive an aggregate rating on the site.
Of course, you want your aggregate rating to reflect well on your business. So, standing out on search engines is not just a matter of gathering more reviews, but increasing your positive reviews. The better your reputation, the more likely someone is to visit your business. The vast majority of consumers read online reviews before making a purchase–72 percent will not take action until they’ve read reviews.
Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response.
Check Out this Infographic to Learn More on How Reviews Impact Search Results If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled regarding search results and reviews.