By Bill Connard / VP of Local Search Solutions
Last month, I discussed the significance of Google’s new Local Carousel and analyzed the sliders impact on the local search space. With the recent excitement around this new dynamic local element and the remarkable increase of mobile searches, the need to distribute accurate local business listings is the last defining factor in local SEO.
A major part of distributing local business listing information is submitting optimized local business listing information to the three top data aggregators.
Embracing Major Data Aggregators
Retailers and multi-location businesses that achieve success in local search have embraced major data aggregators to distribute their optimized and enhanced local business data. Multi-location brands should consider using all three of the major data aggregators, specifically Infogroup, Acxiom and Neustar Localeze for complete syndication to their networks. Below are a few of their distribution channels for local business listing information.
Optimizing Local Listings
Submitting optimized local listings with your business information to all three data aggregators will:
- Control your business listings across directories, Yellow Page sites, mobile smart phone applications, map applications, and local search engines;
- Allow search engines to validate and verify consistent business data;
- Provide hundreds of relevant back links to local landing pages; and
- Ultimately increase local SEO rankings across the Web!
With the growing importance of higher local search results, marketing teams must find ways to save time on manual tasks. For this reason, I believe that local SEO automation with integrated local listings management is vital to efficiency and effectiveness.
What to Look for
In sum, marketers should look for an automation tool that allows for bulk feeds across channels with one-click. They should also look for one that provides unlimited data mapping. And finally, they need one that offers a single managed system to allow for scalability and analytics across channels.
Interested in learning more about local business listing management? Access our latest whitepaper here.