Your brand may be reputable, provide remarkable service, and surpass customer expectations, but if your local presence is lacking, you risk not being seen by those in need of your services. 

For a leading beauty franchise, European Wax Center, to been seen at the local level across all their nearly 800 locations, they were in need of a trusted partner to help drive search visibility and increase waxing service reservations. 

That’s when they turned to Rio SEO for help. Rio SEO’s solution combined powerful Local Listings and Custom Reporting Solution with expertly managed services to tackle European Wax Center’s former challenges and significantly enhance their local search marketing.

Read through the case study here:


Since choosing to partner with Rio SEO four years ago, European Wax Center continues to realize noticeable results. Some of these results include:

  • A significant increase in click-through rates
  • Improved reporting visibility across all franchise locations
  • An increase in web reservation conversion rate

Additionally, European Wax Center, couldn’t just partner with any local marketing solution provider. They needed someone who would spend the time and resources to develop an out-of-the-box solution for each of their franchises. Rio SEO was up to the challenge, building out a custom reporting solution to benefit all of their franchise locations. Each month, franchisees receive a monthly, white-label report offering valuable insight into each of their individual location’s search results. The four reports each location receives are as follows:

  • Yelp Reporting
  • GMB Reporting
  • Google Paid Ads reports
  • Local SEO Reporting

Just as European Wax Center experiences success working with a partner who is equally as invested in their results, your brand can too reap the rewards, gaining complete visibility into the interactions that drive customers to your doorstep. Rio SEO Custom Local Reporting closes the loop, giving you a holistic view of your customer’s journey from search to sale. This is accomplished through the universal dashboard, engagement tracking, citation tracking, search ranking, competitive monitoring, conversion tracking, and much more. 

To learn more about how hands-on management coupled with insightful business intelligence propelled European Wax Center’s foot traffic across all their locations, and to see how your brand can achieve the same results, download the full case study to learn more.