Case Study: How IYPs Drive Citation Accuracy for Local SEO Benefits & Improved Consumer Search Experience

Consumers actively and increasingly rely on the Internet to deliver accurate local business information to answer their immediate needs. Yet brands aren’t consistently delivering the types of results consumers crave.

A 1,500 retail location study conducted over eight months demonstrates the impact of a dedicated Internet Yellow Pages (IYPs) strategy, with 56.7% and 25% improved local business citation accuracy across directories and major search engines, respectively.

Learn how these retail brands solved search engine ranking challenges, maximized opportunities of IYPs and more in this downloadable case study.

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