Gaining brand visibility in local search results can be a daunting task for any retailer, but brands that sell through independent dealers and retailers face an even bigger issue: trying to be found locally when you don’t own the physical location. Rio SEO, an independent software and services company dedicated to local search had just the solution in mind for a major global hearing device manufacturer and distributor with over 500 U.S. locations.
The hearing device company experienced a challenge commonly seen amongst brands with a similar third-party retail or vendor structure. Their products were being found for branded searches, but not for non-branded keywords such as “hearing aids” and “hearing aids stores.”
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