The pop-up store industry, once considered little more than a fun trend, has grown to $10 billion in annual sales and may well be the future of a large segment of retail. Brands looking to offer unique shopping experiences are using stores-within-stores, kiosks and even mobile retail units to provide shoppers an exclusive, highly specialized retail experience.
Of course, this location independence creates massive location data and search ranking challenges. When time is of the essence and being found is mission critical, how do pop-up stores ensure that their locations are discoverable by Google searchers? In this case study, Rio SEO and a seasonal retailer share a local search solution that brought 1,400 pop-up stores online and active in just weeks, driving enhanced search visibility, more foot traffic into stores and greater revenue when it mattered most.