Local Reviews Insights to Improve Your Strategy at Scale [Webinar]

By |2019-08-13T18:19:24-07:00April 30, 2019|

Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.

‘Offers’ Now Have Extra Visibility on Your Locations’ GMB Local Panel

By |2019-07-02T11:32:55-07:00March 12, 2019|

Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.

Google Showing Search Console Performance Data in the SERPs

By |2019-07-02T11:37:52-07:00November 9, 2018|

Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday.  While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page).   As you’ll see below, Google displayed a performance box

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By |2019-07-02T11:43:27-07:00March 29, 2017|

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation. Although it has yet to be officially confirmed. It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |2019-06-12T13:27:56-07:00July 25, 2014|

By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill

What Interactive Day Taught Me about Modern Marketing

By |2019-06-13T10:59:08-07:00May 21, 2014|

By Karisa Macias / Marketing Manager, Rio SEO "Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day