Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2019-06-12T13:09:54-07:00August 4, 2014|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |2019-06-12T13:27:56-07:00July 25, 2014|

By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill

What Interactive Day Taught Me about Modern Marketing

By |2019-06-13T10:59:08-07:00May 21, 2014|

By Karisa Macias / Marketing Manager, Rio SEO "Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day

Lifecycle Automation for SEO and Smarter Content Marketing

By |2019-06-14T05:51:02-07:00September 4, 2013|

By Russ Mann / CEO, Rio SEO Back in 2006, Covario published the original Search and Content Maturity Model. This helped marketers understand their organization’s relative sophistication and maturity to their peers. We then created the Search and Digital Center of Excellence whitepaper in early 2010. This helped search experts understand the various forms that an SCOE