Blog Posts

Rio 2022 Q1 Product Roundup: Data Exports, Listings Health, and More

By |2022-04-04T05:41:55-07:00April 4, 2022|Blog Posts, Product Updates|

Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well.  Rio SEO’s development team may be behind the scenes but is constantly working to provide the

2021 Google Business Profile Insights to Guide Your 2022

By |2022-04-01T09:21:23-07:00April 1, 2022|Blog Posts, Local Search Data|

Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of

How To Use Google Customer Reviews On Local Pages & In Search

By |2022-03-29T06:29:54-07:00March 29, 2022|Blog Posts, Reputation Management|

Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it

5 Tips to Kickstart A Career in SEO: Ask the Experts

By |2022-03-14T12:07:49-07:00March 14, 2022|Blog Posts, Local SEO|

Search engine optimization (SEO) is a constantly evolving industry, one which is filled with talented individuals eager to grow and stay current with emerging trends. Yet, women tend to be in the minority when pursuing an SEO career. A recent "State of SEO" report found that male SEOs comprised 70.4% of respondents in the United

The Evolution of Google AI in Local Search

By |2022-03-07T08:04:18-08:00March 7, 2022|Blog Posts, Local Marketing|

Google Search has become increasingly complex, and it's no wonder. The informational needs of constantly connected consumers continue to evolve, and search algorithms must adapt to keep up. And do they ever; Google's algorithms are updated hundreds to thousands of times each year. Google's mission is simple: "to organize the world's information and make it

10 Expert-Driven Reputation Management Recommendations for 2022

By |2022-02-28T07:24:02-08:00February 28, 2022|Blog Posts, Reputation Management|

Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their