Blog Posts

Local Consumer Search Behavior Trends December 2021

By |2022-01-21T10:48:21-08:00January 18, 2022|Blog Posts, Local Search Data|

Each month, we analyze aggregated, anonymized Google Business Profile (GBP) performance data of over 206,000 U.S business locations that use Rio SEO local search software. By breaking out these local metrics – Views, Clicks, and other conversions from Google Search – across different verticals, we can see how local consumer search behavior is trending across

Local Link Building 101: Best Practices and Strategies for Success

By |2022-01-13T13:56:06-08:00January 12, 2022|Blog Posts|

Google My Business (now known as Google Business Profile) and other online business listings are essential aspects of your local SEO strategy – but they're not the only game in town. Although the MapPack results are prominent when Google perceives local intent behind the query (especially on mobile), you can't ignore those traditional ten blue

Top 2022 Marketing Conferences to Attend: Live and Virtual Events

By |2022-05-09T11:10:39-07:00January 11, 2022|Blog Posts, Local Marketing|

Slowly but surely, marketing conferences are returning to normal and away from solely virtual events. There is an excellent wide range of in person events, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule. First, you

Rio SEO’s Top 5 Local Marketing Platform Feature Enhancements in 2021

By |2022-01-04T16:10:59-08:00January 4, 2022|Blog Posts, Product Updates|

Each year, an abundance of changes take place in the local search landscape. In fact, during a recent webinar we hosted, Google Business Profile Expert Stefan Somborac noted more changes have taken place with Google specifically in the past two years than the previous five years before the pandemic. We anticipate these quick and abundant

Google’s November 2021 Local Search Update: What Does it Mean for Enterprise Brands?

By |2021-12-21T12:47:20-08:00December 21, 2021|Blog Posts, Local Marketing|

On December 16, 2021, Google officially announced that its November 2021 Local Search Update had concluded. This update “involved a rebalancing of various factors we consider in generating local search results,” Google said and ran from November 30 through December 8. Our November 2021 local search update has concluded. It began Nov 30 and ran through

Local Consumer Search Behavior Trends in November 2021

By |2021-12-17T08:13:28-08:00December 17, 2021|Blog Posts, Local Search Data|

Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer