Rio SEO and Yelp work together to give multi-location brands with local business listings a holistic view of the customer journey. Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, local business reviews and other data. Ultimately, its goal is to deliver marketing data analytics and actionable business intelligence to
Local Link Building For Multi-Location Businesses Link building can be a painful, time-consuming process and what’s more, you can actually be penalized for trying too hard. Even so, link building is a critical facet of your local marketing strategy. Links have long been a valuable trust signal for Google. They help to build out the
Besides it being the busiest shopping season of the year, there’s plenty of reason to get excited about the upcoming holidays. We’re talking about more than what’s in your stocking! Major updates and new features in local search are giving multi-location brands not only greater insight into online consumer engagement, but a myriad ways to
Each month, connected and mobile devices process over a billion voice search queries by U.S. consumers alone and in the space between 2008 and 2016. Google voice search queries increased by 35 times, clearly, voice search has surpassed its critical mass and become ubiquitous. How can multi-location and enterprise brands incorporate this consumer preference for search
Online local business reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO tools. Moreover, enterprises large
Despite continuous updates and management of local listings, sometimes inaccurate information is still published on Google. Even with the regular location data updates we push via our API, a large number of locations have Suggested Updates from Google. This is an increase of up to 10%, for some brands. How is this happening? To clarify,
How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings. Moreover, 50% who conduct a local search on their smartphone will visit a store that same day.
The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop. Moreover, they expect to be able to find local businesses to fulfill their immediate
Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a
“Near Me” searches have become commonplace. It’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands. Brands must ensure local listings are complete and accurate across hundreds or even thousands of