Business Listings

Drive more in-store traffic: 4 local marketing best practices

By |2019-07-02T11:43:31-07:00March 8, 2017|Business Listings|

We’d like to introduce a new series penned by our Content Acquisition Partner Program (CAPP) members — up first: Karisa Macias, Marketing Director for Rio SEO. As consumers increasingly search online for solutions to their immediate and often local needs, the opportunity for savvy brick-and-mortar businesses has never been greater. Marketers are on to it, though; competition

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By |2019-07-02T11:48:05-07:00August 10, 2016|Business Listings, Local SEO|

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of consumer experiences include a visit to a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location

Local Search and The Personal Assistant: Impact of Google Home & Other Digital Assistants

By |2021-01-22T08:00:16-08:00May 25, 2016|Business Listings, Local SEO|

In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. A combination of Amazon services and third-party developed voice experiences within the Alexa Skills Kit

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-07-02T11:49:42-07:00May 5, 2016|Business Listings, Google My Business|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience.   That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By |2020-06-04T16:36:17-07:00April 29, 2016|Business Listings, Local SEO|

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-07-02T11:52:38-07:00April 26, 2016|Business Listings, Google My Business|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Facebook Quietly Launches Facebook.com/Services

By |2021-01-21T08:29:58-08:00January 13, 2016|Business Listings|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-07-02T11:52:53-07:00December 23, 2015|Business Listings, Local SEO|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By |2019-06-12T10:33:10-07:00April 22, 2015|Business Listings|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation at Local Search Summit by identifying Google’s goals in local search: to help searchers discover new places and