We’d like to introduce a new series penned by our Content Acquisition Partner Program (CAPP) members — up first: Karisa Macias, Marketing Director for Rio SEO. As consumers increasingly search online for solutions to their immediate and often local needs, the opportunity for savvy brick-and-mortar businesses has never been greater. Marketers are on to it, though; competition
Across the globe people are taking stock of how they did in 2016. Many resolve to make changes and do better next year. We make New Year’s resolutions in our personal lives. But it’s a great time to step back and evaluate your performance and plans in business, as well. This is particularly true when
The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of consumer experiences include a visit to a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location
In the lead-up to the March 18 Silicon Valley Comic Con, conference host and Apple co-founder Steve Wozniak took a timeout from preparations to talk digital assistants with CNBC. The technology he’s most excited about, Woz said, is Amazon’s Echo. A combination of Amazon services and third-party developed voice experiences within the Alexa Skills Kit
Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on
Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. In summary, here’s what the industry’s top experts have to say about local search strategies today, and the massive opportunity for tomorrow’s savvy marketers. Local
Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how
Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen
Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,
Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation at Local Search Summit by identifying Google’s goals in local search: to help searchers discover new places and