Customer Engagement

SMS Marketing Best Practices: Using Text Messaging To Improve Local CX

By |2022-09-19T09:25:02-07:00September 19, 2022|Blog Posts, Customer Engagement|

Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human

Local Customer Engagement Building Strategies for Enterprise Brands

By |2022-08-26T06:53:56-07:00August 26, 2022|Blog Posts, Customer Engagement|

More than ever, people want to feel connected. The past few years have felt isolating for many, and, in turn, consumers crave more and more personal connection and a sense of community in all their interactions. Throughout the local consumers’ decision-making process, your brand has myriad opportunities to make an authentic emotional connection that converts

8 Best Practices For Creating an Exceptional Business Listing Customer Service Experience

By |2022-01-26T05:49:18-08:00January 26, 2022|Blog Posts, Customer Engagement|

Customer experience is everything, throughout every part of the sales journey and beyond. In fact, 86% of customers have stopped doing business with a company because of a bad experience. Even your most loyal customers could be just one negative experience away from switching to a competitor. Managing and exceeding customer expectations is crucial to

How Financial Services Brands Are Using Online Reviews to Build Trust

By |2020-08-18T11:59:05-07:00July 13, 2020|Blog Posts, Customer Engagement, Financial Services, Reputation Management|

Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in

Leveraging Local Reviews For Retail Brands: Expert Insights and Best Practices

By |2020-08-18T12:23:50-07:00July 7, 2020|Blog Posts, Customer Engagement, Reputation Management, Retail|

The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to