Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human
More than ever, people want to feel connected. The past few years have felt isolating for many, and, in turn, consumers crave more and more personal connection and a sense of community in all their interactions. Throughout the local consumers’ decision-making process, your brand has myriad opportunities to make an authentic emotional connection that converts
Customer experience is everything, throughout every part of the sales journey and beyond. In fact, 86% of customers have stopped doing business with a company because of a bad experience. Even your most loyal customers could be just one negative experience away from switching to a competitor. Managing and exceeding customer expectations is crucial to
Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in
The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to