Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your
Improving local search visibility in the Search Engine Results Pages (SERPs) unequivocally remains a challenge for the majority of businesses. To start, building a robust online presence requires persistence, patience, and continous dedication. The challenge grows ten-fold when managing hundreds or thousands of locations globally, or operating with lean digital marketing teams. We regularly participate
Eighty-nine percent of people research restaurants online before visiting the establishment, booking a table, or placing an order. Establishing a solid presence online and utilizing every available feature possible to get leads from Google can make a significant difference in a restaurant's bottom line. Google has developed different tools and features that enable restaurant owners
Google will remove several key Google Business Profile performance insights on February 20, 2023. Here is everything you need to know about its upcoming deprecation schedule. What is Google Business Profile Insights? Google Business Profile performance insights (previously known as Google My Business Insights) display data-driven insights that relate to your local search performance such
Google Shopping is part of the Google Merchant Center, which allows retailers to sell products via Google Search and other platforms. It accounts for over $1 billion dollars in annual revenue and has become one of the most effective platforms for retailers to promote their brands. The platform is popular among consumers because they can
The end of the year is traditionally a time to reflect on all that's taken place throughout the year. After a few challenging years for many, we largely saw a reprieve in 2022 from the stay-at-home lifestyle we grew accustomed to. Because of this, we also saw large shifts in consumer behavior. From our own
The old adage "a picture is worth a thousand words" has never held more significance when it comes to your Google Business Profile, or formerly known as Google My Business. When potential customers seek your business, most will be naturally drawn to visuals rather than text. A recent study found 59% of consumers think visual
Managing marketing an abundance of business locations effectively can be burdensome for even the most seasoned marketer. For enterprise multi-location brands, engaging an agency partner can help alleviate the burden of managing your locations' Google Business Profiles at scale. Through detailed and ongoing location management, agencies enable quick updates across all prominent search engines, such