Your local web presence is a powerful driving force behind business growth. This can be proven by the fact that more than 46% of the searches on Google have local intent. If your brand is not optimized to appear in the local search, you are missing out on the opportunity to convert nearby local customers.
As Russia continues its war on Ukraine, businesses and people worldwide have been looking for ways to help those affected. There's been a widespread emergency appeal since the invasion launched. Now, organizations are seeking to provide information and resources for incoming refugees, and Google has stepped up to help businesses deliver up-to-date information to those
“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli. Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales. And ranking in
What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore:
The way consumers find products and services has massively changed over the years. Currently, 46% of all Google searches are consumers looking to find things locally to meet their needs. It's up to brands to make sure their local stores, offices, and other locations have a visible online presence when and where these customers are
Google has launched a new tool that helps people find food support in their local community. It’s a cause that has long been close to the search giant’s heart – so much so that in his 2013 Google I/O keynote, co-founder Larry Page said, “You know, people are starving in the world not because we
When consumers are looking for nearby businesses to meet their immediate needs, they overwhelmingly go online for help. In fact, 83% of respondents in our 2021 Local Search Consumer Behavior Study said they use Google Search to learn about nearby businesses. For 61% of searchers, local searches are an everyday event, and 51% of local
Google is constantly testing and adding new features to help local searchers find the best answer to their questions or need. And, while you don’t need to stay on top of every single update, some can directly impact your business and should be on your radar. New and updated Google Business Profile (GBP) identity attributes
Google continues to evolve and enhance its technology to better meet the needs of searchers and businesses alike. This year there was no shortage of new features and enhancements. In fact, the updates came fast and furious and continue to roll out even as this year quickly comes to a close. With all the abundance
Digital marketing continues to evolve, and if the past few years have taught us anything, it's to expect the unexpected in every aspect of life. What's a common practice one moment may not be the next, which is why we continue to track what's new and what may come next. Recently, we reached out to