Google Business Profile

A Complete Guide to the Google Business Profile Rebrand for Enterprise Brands

By |2021-11-15T06:50:02-08:00November 15, 2021|Blog Posts, Google Business Profile|

Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of

Continuous Scrolling on Google Mobile: What Does it Mean For Brands?

By |2021-11-10T08:39:05-08:00November 10, 2021|Blog Posts, Google Business Profile|

Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on Google’s redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button, Google is enabling searchers

Latino-Owned Attribute Added to Google My Business

By |2021-10-06T12:06:26-07:00October 6, 2021|Blog Posts, Google Business Profile|

Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for

Yelp & Google My Business Features for Reopening Business Locations

By |2021-08-24T09:25:45-07:00August 24, 2021|Blog Posts, Google Business Profile|

To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all.  As we move onwards with reopening in some areas and potential temporary store

Google’s July 2021 Core Update: What Brands Need to Know

By |2021-07-13T08:24:54-07:00July 13, 2021|Blog Posts, Google Business Profile|

Google has confirmed that its most recent core update began rolling out July 1. These core updates typically take two weeks to complete, and during that time, some sites may see fluctuations in their Search Engine Results Pages (SERPs) rankings. What does this mean for enterprise organizations? In this article, you’ll learn about core updates,

Google’s MUM Update: What This Means For Local Marketers According to the Experts

By |2021-06-03T13:33:57-07:00June 3, 2021|Blog Posts, Google Business Profile|

Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So

Best Practices for Local SEO for Hotel Brands as Travel Restrictions Ease

By |2021-05-19T10:40:37-07:00May 19, 2021|Blog Posts, Google Business Profile, Hospitality|

As travel advisories are relaxing and some U.S. markets are opening up for the summer tourism season, now is the ideal time to optimize your hotel brand’s local presence. In turn, optimizing local SEO for hotel brands has become crucial as travel restrictions and interest eases. According to a recent Harris Poll, 77% of Americans