Digital marketing continues to evolve, and if the past few years have taught us anything, it's to expect the unexpected in every aspect of life. What's a common practice one moment may not be the next, which is why we continue to track what's new and what may come next. Recently, we reached out to
Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of
Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on Google’s redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button, Google is enabling searchers
They say a picture is worth a thousand words. When it comes to local search and driving online traffic in your doors, a picture can be worth even more. In a 2019 evaluation of over half a million images on 15,191 Google My Business listings (or now known as Google Business Profile), BrightLocal found that:
Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for
Having a firm understanding of the Google My Business Product approval process can ensure a seamless launch and mitigate potential issues. In this blog post, we will explore the Google My Business (or better know as GMB) product approval process as well as the benefits of adding your products to your local listings. GMB Products
To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all. As we move onwards with reopening in some areas and potential temporary store
Google has confirmed that its most recent core update began rolling out July 1. These core updates typically take two weeks to complete, and during that time, some sites may see fluctuations in their Search Engine Results Pages (SERPs) rankings. What does this mean for enterprise organizations? In this article, you’ll learn about core updates,
Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So
As travel advisories are relaxing and some U.S. markets are opening up for the summer tourism season, now is the ideal time to optimize your hotel brand’s local presence. In turn, optimizing local SEO for hotel brands has become crucial as travel restrictions and interest eases. According to a recent Harris Poll, 77% of Americans