What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore:
The way consumers find products and services has massively changed over the years. Currently, 46% of all Google searches are consumers looking to find things locally to meet their needs. It's up to brands to make sure their local stores, offices, and other locations have a visible online presence when and where these customers are
Google has launched a new tool that helps people find food support in their local community. It’s a cause that has long been close to the search giant’s heart – so much so that in his 2013 Google I/O keynote, co-founder Larry Page said, “You know, people are starving in the world not because we
When consumers are looking for nearby businesses to meet their immediate needs, they overwhelmingly go online for help. In fact, 83% of respondents in our 2021 Local Search Consumer Behavior Study said they use Google Search to learn about nearby businesses. For 61% of searchers, local searches are an everyday event, and 51% of local
Google is constantly testing and adding new features to help local searchers find the best answer to their questions or need. And, while you don’t need to stay on top of every single update, some can directly impact your business and should be on your radar. New and updated Google Business Profile (GBP) identity attributes
Google continues to evolve and enhance its technology to better meet the needs of searchers and businesses alike. This year there was no shortage of new features and enhancements. In fact, the updates came fast and furious and continue to roll out even as this year quickly comes to a close. With all the abundance
Digital marketing continues to evolve, and if the past few years have taught us anything, it's to expect the unexpected in every aspect of life. What's a common practice one moment may not be the next, which is why we continue to track what's new and what may come next. Recently, we reached out to
Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of
They say a picture is worth a thousand words. When it comes to local search and driving online traffic in your doors, a picture can be worth even more. In a 2019 evaluation of over half a million images on 15,191 Google My Business listings (or now known as Google Business Profile), BrightLocal found that:
Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for