Google My Business

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|Blog Posts, Business Listings, Google My Business|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis

8 Best Practices We Learned from Analyzing KPIs on 200+ Brands’ Local Listings During COVID-19 [Webinar Recap]

By |2020-06-22T09:55:57-07:00June 22, 2020|Blog Posts, Google My Business|

The past few months have brought massive change to the local marketing landscape. Temporary store closures, regulatory and public health requirements, changes to hours of operation and staffing, GMB updates, and more have wreaked havoc with local business communications and operations. In order to help brands understand how the Coronavirus pandemic has impacted consumer behavior,

GMB Insights Study: Navigating Local Search in Times of Crisis [Whitepaper]

By |2020-06-18T11:53:56-07:00June 18, 2020|Blog Posts, Google My Business, Resources|

Download the GMB Insights Study Now Globally, we could have never predicted the wide-ranging business interruptions and impacts that were experienced at the onset of COVID-19. When news of the pandemic first started to circulate in late February, customers felt a vast array of emotions as fear and panic began to set in. On the

Anatomy of a Google My Business Listing [Infographic]

By |2020-06-16T11:39:17-07:00June 16, 2020|Blog Posts, Google My Business, Infographics|

Today, 46% of searches have local intent; that is, people near your locations looking for products and services like yours. Optimizing for local search is critically important—so much so that Google has dedicated an entire platform to help local businesses connect with consumers looking for nearby solutions for their every need.  Google My Business (GMB)

What’s New With Google: Review Attributes, Top-Rated Labels, Hotel Attributes

By |2020-08-18T13:23:50-07:00June 8, 2020|Blog Posts, Google My Business, Hospitality|

Google continues to focus on being the first and only destination searchers need to turn to during their time of need. In order to achieve this, they must, in turn, consistently refine their technology to better meet consumers’ evolving needs. Lately, it appears Google has been hard at work doing just that, quietly pushing out

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

By |2020-06-29T13:01:13-07:00June 4, 2020|Google My Business, Resources|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for

How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|Blog Posts, Google My Business|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|Blog Posts, Google My Business, Local SEO|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

Google My Business: Interpreting Metrics at Scale [Webinar Recap]

By |2020-03-11T09:34:52-07:00March 3, 2020|Blog Posts, Google My Business|

You’ve invested ample time optimizing your Google My Business (GMB) listings and strategizing your local search marketing initiatives. However, your effort won’t prove to be worthwhile if you aren’t interpreting metrics at scale that matter most at your individual locations and on a corporate level. So how do you know which metrics you should take