Google My Business

What’s New With Google: Review Attributes, Top-Rated Labels, Hotel Attributes

By |2021-01-21T09:05:06-08:00June 8, 2020|Blog Posts, Google My Business, Hospitality|

Google continues to focus on being the first and only destination searchers need to turn to during their time of need. In order to achieve this, they must, in turn, consistently refine their technology to better meet consumers’ evolving needs. Lately, it appears Google has been hard at work doing just that, quietly pushing out

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|Blog Posts, Google My Business, Local SEO|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

Google My Business: Interpreting Metrics at Scale [Webinar Recap]

By |2020-03-11T09:34:52-07:00March 3, 2020|Blog Posts, Google My Business|

You’ve invested ample time optimizing your Google My Business (GMB) listings and strategizing your local search marketing initiatives. However, your effort won’t prove to be worthwhile if you aren’t interpreting metrics at scale that matter most at your individual locations and on a corporate level. So how do you know which metrics you should take

Guide to GMB for Agencies Part II: A Step-By-Step Guide

By |2020-08-18T12:42:34-07:00February 20, 2020|Agencies, Google My Business, Resources|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And,

The Guide to GMB for Agencies Part I: Optimization Tactics

By |2020-08-18T12:46:29-07:00January 29, 2020|Agencies, Google My Business, Resources|

It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming