The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the
The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are
Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs. How do you
Today, 46% of searches have local intent; that is, people near your locations looking for products and services like yours. Optimizing for local search is critically important—so much so that Google has dedicated an entire platform to help local businesses connect with consumers looking for nearby solutions for their every need. Google My Business (GMB)
Who could have foreseen that a pandemic would sweep the globe, leaving many of us sick and economic turmoil at every turn? Perhaps the greatest impact of COVID-19 to date is the uncertainty it has caused at every level, from the school classroom to the board office and beyond. The Coronavirus pandemic has infiltrated virtually
Do you ever check store hours, pull up a recipe, or look at a restaurant's menu—all without leaving Google? If this is the case, you’re already familiar with zero-click searches. Zero-click searches are now more prevalent than ever and have grabbed the attention of local marketers worldwide. Google’s continual efforts to enhance the search experience
As searching for information becomes more accessible both on the web and with smartphones, local customers are now more empowered than ever. With local searches on the rise, mobile users can now find nearly everything they need quickly, and the closest place to get it. In fact, according to statistics recently published by Google, 2019