Local Marketing

Top 2020 Local Ranking Factors for Map Pack & Local Organic Search

By |2020-10-20T10:09:35-07:00October 20, 2020|Blog Posts, Local Marketing|

Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey.  Developed by David Mihm in 2008, this survey is unusual in that it

Recent Apple Maps Updates and Impacts for Enterprise Local Brands

By |2020-10-12T09:43:53-07:00October 12, 2020|Blog Posts, Local Marketing|

Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.”  Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%

7 New Consumer Insights to Drive Enterprise Local Holiday Marketing in 2020

By |2020-12-30T06:44:37-08:00September 22, 2020|Blog Posts, Local Marketing|

Holiday marketing presents a number of additional considerations this year, one of the most impactful and challenging to navigate being COVID-19. This year may also prompt an early start to the shopping season with only 50 days between Prime Day and Cyber Week. Logistical challenges, particularly around the pressure on last-mile capacity as more consumers

11 Tips for Enterprise Local Holiday Marketing Success Despite COVID-19

By |2020-09-14T09:07:22-07:00September 14, 2020|Blog Posts, Local Marketing, Retail|

It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will