If you have a brick and mortar business, then you just can’t beat local SEO for visibility. You need a digital presence and a local SEO blueprint to drive new customers to your business. Should you do it yourself? You can, just keep in mind that DIY local SEO is a little like DIY divorce.
As innovation and convergence in technology continue, affordable opportunities for local businesses to build awareness, be found, and sell online continue to grow. Here are 6 trends that I’m predicting will have an enormous impact in 2020. read more
Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and
Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice.
As a Google My Business Gold Product Expert, I recently set out to answer the most frequently asked questions enterprise marketers have about GMB Bulk Verification. In this post, I’ve also provided a step-by-step guide to getting bulk verified including methods by which you can overcome the most common bulk verification hurdles. Read more to learn
With the decade having drawn to a close, here at BrightLocal we’re preparing to don our flapper gear and sashay our way into the Roaring Twenties 2.0 in style. To celebrate the end of a very eventful year — the year in which that Google My Business survey, BERT, and of course, the Bedlam Update, took place
January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search to engage consumers. Here are six predictions for 2020. READ ARTICLE
I had the great pleasure of attending Local SEO’s most hands-on conference recently in Denver, Colorado. LocalU Advanced brought together dozens of top local search experts for an action- and information-packed day of networking, learning, and sharing the most advanced and up-to-date local knowledge. If you missed it, you’ll find plenty of quick tips and
Gartner's Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, as Gartner researchers noted, marketers still “struggle for relevance in core customer engagement moments and
While technology is driving longer buying journeys for customers considering big-ticket items such as travel, vehicles, or major appliances, at the local level it’s all about efficiency. A consumer may use up to 13 different sources to find out information about a business but when it comes time to convert to an in-store visit, they