Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of
January put a damper on local consumer search behavior, and it’s a trend that appears to have continued into February. In addition to the post-holiday slump, this year local businesses across all verticals had to contend with the ongoing impact of the Omicron variant and a surge in cases, as well. Inflation and rising gas
As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability. Google Business Profile (GBP) metrics give brands and their locations real-time insight into
Each month, we analyze aggregated, anonymized Google Business Profile (GBP) performance data of over 206,000 U.S business locations that use Rio SEO local search software. By breaking out these local metrics – Views, Clicks, and other conversions from Google Search – across different verticals, we can see how local consumer search behavior is trending across
Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer
Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This
How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends
Aggregate local search trends give us valuable insight into how consumer behavior is trending month over month — and now, year over year — in light of a litany of influencing and interruptive factors. Each month, we examine local consumer search behavior across the over 200,000 Google My Business (GMB) accounts we monitor for enterprise
Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks
As we continue our monthly evaluation of local search insights, we have new trends to share from the Google My Business (GMB) Insights of over 200,000 U.S. enterprise locations we monitor on an ongoing basis. The most dramatic movements were in the financial services and hotels industry, each experiencing double-digit changes in search volume and