2022 Quick-Service Restaurant Local Consumer Search Behavior Breakdown

By |2022-04-14T07:34:55-07:00April 14, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in quick-service restaurant local consumer search behavior over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to

2022 Sit-Down Restaurant Local Consumer Search Behavior Breakdown

By |2022-04-13T05:41:12-07:00April 13, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

2022 Hospitality Local Consumer Search Behavior Breakdown

By |2022-04-12T06:51:56-07:00April 12, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in hospitality local consumer search behavior over the past two years are a reminder that your hotel's local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to

2022 Financial Services Local Consumer Search Behavior Breakdown

By |2022-04-11T13:32:28-07:00April 11, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

2022 Service Businesses Local Consumer Search Behavior Breakdown

By |2022-04-08T10:42:57-07:00April 8, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

2021 Google Business Profile Insights to Guide Your 2022

By |2022-04-01T09:21:23-07:00April 1, 2022|Blog Posts, Local Search Data|

Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of

Local Consumer Search Behavior Trends January 2022

By |2022-02-21T08:11:45-08:00February 21, 2022|Blog Posts, Local Search Data|

As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability.  Google Business Profile (GBP) metrics give brands and their locations real-time insight into

Local Consumer Search Behavior Trends December 2021

By |2022-01-21T10:48:21-08:00January 18, 2022|Blog Posts, Local Search Data|

Each month, we analyze aggregated, anonymized Google Business Profile (GBP) performance data of over 206,000 U.S business locations that use Rio SEO local search software. By breaking out these local metrics – Views, Clicks, and other conversions from Google Search – across different verticals, we can see how local consumer search behavior is trending across

Local Consumer Search Behavior Trends in November 2021

By |2021-12-17T08:13:28-08:00December 17, 2021|Blog Posts, Local Search Data|

Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer