2021 Google Business Profile Insights to Guide Your 2022

By |2022-04-01T09:21:23-07:00April 1, 2022|Blog Posts, Local Search Data|

Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of

Local Consumer Search Behavior Trends January 2022

By |2022-02-21T08:11:45-08:00February 21, 2022|Blog Posts, Local Search Data|

As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability.  Google Business Profile (GBP) metrics give brands and their locations real-time insight into

Local Consumer Search Behavior Trends December 2021

By |2022-01-21T10:48:21-08:00January 18, 2022|Blog Posts, Local Search Data|

Each month, we analyze aggregated, anonymized Google Business Profile (GBP) performance data of over 206,000 U.S business locations that use Rio SEO local search software. By breaking out these local metrics – Views, Clicks, and other conversions from Google Search – across different verticals, we can see how local consumer search behavior is trending across

Local Consumer Search Behavior Trends in November 2021

By |2021-12-17T08:13:28-08:00December 17, 2021|Blog Posts, Local Search Data|

Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer

Local Consumer Search Behavior Trends October 2021

By |2021-11-17T07:46:50-08:00November 17, 2021|Blog Posts, Local Search Data|

Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This

Local Consumer Search Behavior Trends September 2021

By |2021-10-21T06:51:59-07:00October 21, 2021|Blog Posts, Local Search Data|

How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends

Local Consumer Search Behavior Trends July 2021 Update

By |2021-08-30T11:12:53-07:00August 30, 2021|Blog Posts, Local Search Data|

Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks

Local Consumer Search Behavior Trends June 2021 Update

By |2021-07-28T12:48:09-07:00July 28, 2021|Blog Posts, Local Search Data|

As we continue our monthly evaluation of local search insights, we have new trends to share from the Google My Business (GMB) Insights of over 200,000 U.S. enterprise locations we monitor on an ongoing basis. The most dramatic movements were in the financial services and hotels industry, each experiencing double-digit changes in search volume and