Local search is an essential marketing channel for businesses of all sizes. Enterprise brands, in particular, face unique challenges in managing an online presence and business listing across many physical locations or service areas. This often raises the concern of how to get in front of a target potential customer in search and Google Maps
If you've suddenly lost traffic to key web pages and can’t find a reason for it, you may need to consider whether your website has been impacted by unconfirmed Google algorithm updates. Google updates its algorithms constantly and most of the time, these happen quietly without any official confirmation by the search engine. While many
Spring has sprung, and there is no better time than now to revisit and revamp your local presence. Just as you’d deep clean your house or plant your garden for spring (and hopefully at least a few other times of the year), your SEO strategy needs routine maintenance too, and refreshing to yield long-term results.
You’ve probably heard of local search optimization (SEO) services, but what exactly do they entail? How does local SEO help your business? If you want to get found online by local customers looking for products and services like yours, you need to be visible on Google, Bing, and other major search engines. Figuring out the
Search engine optimization (SEO) is a constantly evolving industry, one which is filled with talented individuals eager to grow and stay current with emerging trends. Yet, women tend to be in the minority when pursuing an SEO career. A recent "State of SEO" report found that male SEOs comprised 70.4% of respondents in the United
Search is a rapidly changing space, and you need to focus your digital marketing efforts where they’ll have the greatest impact. For most brands, that means thinking “Google first” when it comes to their search strategy. The undisputed market leader, Google had a search engine market share of over 86% worldwide in December 2021 while
We’re sometimes asked by brand marketers, “Why doesn’t our location come up on Google when searchers are trying to find our store closest to them?” This conundrum can stump even the most seasoned local marketers. Why would you not see your business location in a local search if you're near a searcher? You’ve put in
People use special characters in everyday conversations over text, messenger apps, and e-mail. These non-alphanumeric symbols, such as – % > ! * $, have many valid uses. But, over the years, there’s been much debate over whether they should be used in web content. Sure, symbols and emojis can help draw the reader’s eye
Whitespark published its 2021 Local Search Ranking Factors annual report at the tail end of last year. Recently, we were joined by a fantastic panel of digital marketing and SEO experts to answer some of the top questions that have come from the report live on a webinar. watch the webinar The report shares
Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community. One