Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve
Conventional SEO practice would suggest that each page focuses on and is optimized for one main keyword. Today, keyword clusters can help with a more efficient SEO strategy that enables you to target multiple keywords on the same page, assisting search engines in understanding the relevance of that page to various queries. This lets you
Have you seen a sudden influx of carousels across many social media platforms? Image carousels are a 4-5 slideshow of impactful content, with some images and videos peppered in, helping businesses communicate to their buyers in an effective visual format. A study of over 22 million Instagram carousel posts showed that posts with carousels were
Just as Google continues to evolve its search algorithm updates, so too must search engine optimization (SEO) and marketing professionals evolve their keyword research strategy. Tactics that once worked—think focusing on keyword density and keyword stuffing in the early 2000s—are now completely outdated. Which is why it's imporant to consider, is your startegy out of
Without data aggregators, the local search ecosystem would be vastly different. Manually submitting the information to online citations (which are a huge factor for local SEO rankings) is time-consuming and can take a toll on your business’s resources. This is especially true if you’re a local enterprise brand with multiple storefronts in different cities. Even
Internal links are incredibly useful and effective, though sometimes complicated, aspect of your SEO strategy. While external backlinks are an effective search engine optimization (SEO) signal, in that they tell search engines, such as Google, others endorse your content, internal linking helps search engines understand the structure, importance, and hierarchy of your content. In its
If you’re reading this, chances are your brand’s customer acquisition strategy relies heavily on search engine optimization (SEO). And, you want to make sure you’re not losing money by leveraging counterintuitive strategies. But, how can you identify practices that may harm your search rankings? One consideration with SEO is Google and other search engines don’t
Local search is an essential marketing channel for businesses of all sizes. Enterprise brands, in particular, face unique challenges in managing an online presence and business listing across many physical locations or service areas. This often raises the concern of how to get in front of a target potential customer in search and Google Maps
If you've suddenly lost traffic to key web pages and can’t find a reason for it, you may need to consider whether your website has been impacted by unconfirmed Google algorithm updates. Google updates its algorithms constantly and most of the time, these happen quietly without any official confirmation by the search engine. While many
Spring has sprung, and there is no better time than now to revisit and revamp your local presence. Just as you’d deep clean your house or plant your garden for spring (and hopefully at least a few other times of the year), your SEO strategy needs routine maintenance too, and refreshing to yield long-term results.