Retailers have felt the lingering effects of COVID-19 for months as sales began to slip and consumers began to save. Concerns of a slow 2020 holiday season are top of mind as we close out a tumultuous year. The question top of every marketer's mind seems to be how can we have a successful 2020
A pandemic may still be impacting the global economy and continuing to cause unrest, however one thing it won’t do is put a damper on holiday shopping. In fact, Americans plan to spend $148.5 billion on Black Friday and Cyber Monday this year. This substantial figure is up $285 million compared to the year prior.
Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location
COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and
John Albin is the SEO Manager at Acronym. In this interview-style post, John shares his local marketing tips and insight into the latest trends in local search marketing. Rio SEO is fortunate to work with exceptional businesses, one of those being Acronym, a top search agency headquartered in New York City. Together, Rio SEO and
It may seem like a strange time to talk about how to grow your marketing agency, given that the marketing budget is usually one of the first casualties when cuts come down the pipe. In the fallout from COVID-19, even Google is slashing its marketing budget by half for the remainder of 2020. If you’re
The customer journey is no longer a linear path. Smart devices allow for constant access to the most recent and relevant information for all of your needs. When looking for businesses nearby, consumers may come across a Google My Business listing, visit a business’s website, find a local landing page or reach out to the
In a matter of weeks, the whole world has had to adapt to a new lifestyle, one in which we are responsibly distancing ourselves from others. With the rise of social isolation and the need to spend the majority of our time indoors, the way businesses once operated has significantly changed. Now, “essential” businesses must
What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search
Google’s recent announcement that it plans to phase out third-party cookies from Chrome in the next two years has advertisers and marketers abuzz with speculation. Google is developing a ‘Privacy Sandbox’ to replace third-party cookies and has promised that advertisers will still be able to target ads to consumers. With the upcoming elimination of cookies,