Google’s dominance in search makes it critical for enterprise brands to prioritize their Google My Business (GMB) listings when crafting a local marketing strategy.
In this ebook, we will discuss the steps you can take to get a handle on your multi-location brand’s online reputation and how to use local reviews to increase conversion rates.
Consumers use Google to quickly find information on brands and local businesses, and Google wants to keep them on their platform. With Google My Business (GMB), the search giant has nearly eliminated the need for users to click off the search results page. Instead, all of the information they need, like addresses, phone numbers, and
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.
Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?
In a local search landscape that is increasingly driven by voice queries, does your brand have what it takes to compete in the search results? In much the same way as Google taught us to type questions into a search box to find solutions to our needs so many years ago, Voice Assistants are now
When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28%
The days of 10 blue links as a search result are no longer. Today, Google gives searchers a myriad of results in a variety of different formats in response to each user query. As major search engines strive to provide better answers to every user question and need, SERPs (search engine results pages) have grown
A new feature in Google Maps is giving malls and shopping centers the ability to showcase all of their stores and services online. A new directory tab, visible only to mobile and tablet searchers, now appears in the local panel and enables on-the-go consumers to search for speci c stores or browse by store type.