A Complete Guide to 2022 Local Holiday Marketing Strategy [E-Book] For most retailers, the holiday season is the most significant revenue-generating period of the year, kicking off around Black Friday and culminating at Christmas. Despite pandemic-related concerns, holiday retail sales reached $777 billion USD in 2020 and $1.2 trillion in 2021. It’s not all
A Complete Guide to Local Listings for Service Businesses [E-Book] Local listings are an essential part of your brand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search.
A Guide to Local Voice Search Marketing [E-Book] Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more
An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw
A Complete Guide to Google Business Profiles for Hospitality Brands [E-Book] Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search. Customers are 70% more likely to visit and 50% more likely to consider purchasing