The Definitive Guide to Managing Online Listings for Restaurant Chains

By |2019-07-11T10:30:30-07:00April 26, 2019|

In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

By |2019-06-07T09:45:09-07:00April 11, 2019|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.

Global Locator Strategy: How International Brands Succeed in Local Marketing

By |2019-06-07T09:31:45-07:00December 4, 2018|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?

POV: 7 Types of Content You Need in a Voice Search World

By |2019-06-07T09:31:45-07:00June 21, 2018|

In a local search landscape that is increasingly driven by voice queries, does your brand have what it takes to compete in the search results? In much the same way as Google taught us to type questions into a search box to find solutions to our needs so many years ago, Voice Assistants are now

Online Review Trends & Their Impact on Multi-Location Businesses

By |2019-06-07T09:31:45-07:00May 21, 2018|

When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28%

POV: 2018 SERP Feature Optimization for Multi-Location Brands

By |2019-06-07T09:31:45-07:00May 11, 2018|

The days of 10 blue links as a search result are no longer. Today, Google gives searchers a myriad of results in a variety of different formats in response to each user query. As major search engines strive to provide better answers to every user question and need, SERPs (search engine results pages) have grown

Local Listing Management for Grand Opening Retail Success

By |2019-06-07T09:31:45-07:00December 18, 2017|

The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There

Prompting “Near Me” Intent for Local Search Opportunities

By |2019-06-07T09:31:45-07:00October 9, 2017|

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries