Resources

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book]

By |2022-11-01T10:29:55-07:00November 1, 2022|Resources|

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book] Google is constantly looking for ways to improve the local search experience and add new Google Business Profile features. When rolling out, Google updates can cause significant uncertainty. Seeing large fluctuations in search views or traffic can strike fear in the hearts

2022 Local Search Consumer Behavior Study

By |2022-10-14T13:00:20-07:00October 13, 2022|Blog Posts, Resources|

Rio SEO’s second annual local search consumer behavior study sheds light on how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, and which platforms are most frequently used as part of their local shopping journey. As we look toward the future, it’s critical for brands to understand the impacts

Google’s Helpful Content Update [E-Book]

By |2022-10-03T10:16:02-07:00October 3, 2022|Resources|

Google’s Helpful Content Update: A Guide for Enterprise Brands [E-Book] The Google Search team constantly innovates, running hundreds of thousands of tests each year and launching updates as often as daily. Each test is designed to improve the search experience. Many of these algorithmic updates go unnoticed. However, Google has made an effort in

2022 Local Holiday Marketing Strategy [E-Book]

By |2022-08-10T10:20:16-07:00August 9, 2022|Resources|

A Complete Guide to 2022 Local Holiday Marketing Strategy  [E-Book] For most retailers, the holiday season is the most significant revenue-generating period of the year, kicking off around Black Friday and culminating at Christmas. Despite pandemic-related concerns, holiday retail sales reached $777 billion USD in 2020 and $1.2 trillion in 2021. It’s not all

Local Listings For Service Businesses [E-Book]

By |2022-07-08T11:27:46-07:00July 7, 2022|Resources|

A Complete Guide to Local Listings for Service Businesses  [E-Book] Local listings are an essential part of your brand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search.

A Guide to Local Voice Search Marketing [E-Book]

By |2022-06-03T15:15:33-07:00June 3, 2022|Resources|

A Guide to Local Voice Search Marketing [E-Book] Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more

An Enterprise Guide to Location Extensions [E-Book]

By |2022-06-03T10:31:56-07:00May 11, 2022|Resources|

An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw