Online Review Trends & Their Impact on Multi-Location Businesses

By |2019-06-07T09:31:45-08:00May 21, 2018|

When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28%

POV: 2018 SERP Feature Optimization for Multi-Location Brands

By |2019-06-07T09:31:45-08:00May 11, 2018|

The days of 10 blue links as a search result are no longer. Today, Google gives searchers a myriad of results in a variety of different formats in response to each user query. As major search engines strive to provide better answers to every user question and need, SERPs (search engine results pages) have grown

Local Listing Management for Grand Opening Retail Success

By |2019-06-07T09:31:45-08:00December 18, 2017|

The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There

Prompting “Near Me” Intent for Local Search Opportunities

By |2019-06-07T09:31:45-08:00October 9, 2017|

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries

Personalized Local Content: Frightful or Insightful

By |2019-06-17T12:39:30-08:00November 23, 2016|

Consumers increasingly search online for local products and services and continue to purchase at brick and mortar stores. National brands with multiple local operations often face challenges in delivering localized content for both searcher and search engines. Moreover, delivering a targeted, personalized and relevant experience remains a challenge. Taking advantage

Local SEO Strategies to Capitalize on Voice Search

By |2019-06-17T12:45:27-08:00August 24, 2016|

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper,

Transforming Mobile Searches into Sales The Hype Around Beacon Technology: DMD Whitepaper

By |2019-06-17T12:47:00-08:00December 28, 2015|

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

By |2019-06-17T12:47:48-08:00September 1, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a