Resources

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

By |2020-06-29T13:01:13-07:00June 4, 2020|Google My Business, Resources|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for

COVID-19 and the Future of Local Marketing for Brands

By |2020-05-21T16:01:50-07:00May 19, 2020|Resources|

Download the COVID-19 and the Future of Local Marketing for Brands Ebook Now The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated. While COVID-19 and the future

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

By |2020-05-14T13:11:55-07:00May 14, 2020|Blog Posts, Resources|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more

Go-to Guide for Long-Tail Keywords Strategy For Local Success

By |2020-04-29T14:50:40-07:00April 6, 2020|Blog Posts, Resources|

Download your free copy here: The vast majority of consumers (over 90%) lookup businesses and products online before setting foot in a store. In order to maintain a competitive local presence, your brand must reach customers where they are looking: search engine results pages (SERPs). But what specific keywords and phrases will bring customers to

Local Listings Management: Creating Exceptional Customer Experiences from Search to Sale [Whitepaper]

By |2020-03-11T09:16:38-07:00March 11, 2020|Blog Posts, Resources|

Did you know that most customers prefer to shop locally? According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase. In other words, consumers frequently use

Guide to GMB for Agencies Part II: A Step-By-Step Guide

By |2020-08-18T12:42:34-07:00February 20, 2020|Agencies, Google My Business, Resources|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And,

The Guide to GMB for Agencies Part I: Optimization Tactics

By |2020-08-18T12:46:29-07:00January 29, 2020|Agencies, Google My Business, Resources|

It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming

5 Marketing Trends to Watch in 2020 [Whitepaper]

By |2020-01-29T15:49:55-08:00January 8, 2020|Blog Posts, Resources|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing