Mobile Local Playbook: What You Need to Succeed in 2020 [Whitepaper]

By |2020-04-29T14:30:53-07:00April 23, 2020|

Download the Playbook now Mobile devices have become an integral component of everyday life. In fact, the average consumer spends over 5 hours on their phone and checks it about 58 times daily. During this time, they are browsing social media, searching for answers to immediate questions, and looking for products and services near them via

Go-to Guide for Long-Tail Keywords Strategy For Local Success

By |2020-04-29T14:50:40-07:00April 6, 2020|

Download your free copy here: The vast majority of consumers (over 90%) lookup businesses and products online before setting foot in a store. In order to maintain a competitive local presence, your brand must reach customers where they are looking: search engine results pages (SERPs). But what specific keywords and phrases will bring customers to

Local Listings Management: Creating Exceptional Customer Experiences from Search to Sale [Whitepaper]

By |2020-03-11T09:16:38-07:00March 11, 2020|

Did you know that most customers prefer to shop locally? According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase. In other words, consumers frequently use

GMB Updates to Leverage in Your Local Search Strategy [Whitepaper]

By |2020-02-28T11:10:35-08:00February 27, 2020|

Download the free guide now: Google is constantly evolving, and Google My Business (GMB) is no exception. Google's steady cadence for pushing out new updates to better meet the needs of consumers hasn't slowed down this year. To help our clients excel and succeed with their local marketing effort, we stay on top of all

Guide to GMB for Agencies Part II: A Step-By-Step Guide

By |2020-08-18T12:42:34-07:00February 20, 2020|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And,

The Guide to GMB for Agencies Part I: Optimization Tactics

By |2020-08-18T12:46:29-07:00January 29, 2020|

It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming

5 Marketing Trends to Watch in 2020 [Whitepaper]

By |2020-01-29T15:49:55-08:00January 8, 2020|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing

Anatomy of a Google Knowledge Panel [Infographic]

By |2019-12-10T13:56:00-08:00December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.”