Self-isolation and social distancing measures due to the Coronavirus (COVID-19) pandemic are impacting restaurants worldwide. Depending on the public health recommendations in your region, you may need to close some or all locations immediately or adjust operations to takeout/delivery-only en masse. Additionally, from our own research, we've seen a significant spike in search queries for
Mobile devices, voice search and location technologies have forever changed the way people make dining decisions. Today, people turn to their mobile devices first when it’s time to find a place for dinner with the kids or brunch with friends. In fact, Google found that four in five consumers use search engines to find local
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
It’s been a fast and furious year for the restaurant industry. With competition biting at your margins and people exploring new, tech-enabled delivery options, restaurant marketing is more critical than ever. The way customers are finding and experiencing restaurants is changing rapidly. Moreover, voice assistants have enabled people to make more informative dining decisions