Search Engine Journal | Google Business Profile Optimization For The Financial Vertical
The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. This means that Local listings in this vertical are not “one size fits all” but rather
Search Engine Journal | What Is The Content Marketing Funnel?
You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right? The truth is, your content marketing efforts can, and should, always be evolving. Just as marketing strategy best practices shift and adapt to current
Search Engine Journal | 8 Facebook Marketing Tips To Revitalize A Boring Page
Knowing a substantial portion of your target audience likely uses Facebook regularly, it’s crucial as social media marketers to keep up with the Facebook marketing tips that can help you grow your business. You’ve likely set up a Facebook Page to communicate with current and potential customers, share current updates, and build social proof. But, is your
Search Engine Journal | Content Personalization: What Is It?
Are customers finding relevant, informative content when they search for your business or visit your website? Creating meaningful experiences through personalized content is a great place to start. If you’re not consistently testing, analyzing, and refining your customer experience strategy, you risk losing your current and potential customer base. One of the most integral components
Search Engine Journal | Voice Search: What Is It & How Does It Work?
If your business isn’t focusing on voice search optimization, you could be missing out on sales. Voice search’s gradual rise and dominance in the search engine landscape can’t be ignored. Forecasts predict by 2024, the number of digital voice assistants will reach 8.4 billion units. This number is higher than the world’s population. Additionally, nearly one-third of the U.S.