Search Engine Journal | Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider. Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation. This designation appears when local consumers search for services in their area. Professional service providers’ ads will appear

May 2, 2022|

Search Engine Journal | Is It Still Worth Getting A Digital Marketing Degree?

So you want to be a digital marketer. Whether you have aspirations to start a career in digital marketing or want to switch up your current career trajectory, your new career path requires education and experience. What level of education is necessary to get a leg up in the marketing industry? And is it worth

April 6, 2022|

Search Engine Journal | Local SEO Guide For Ecommerce & Online Ordering

Businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift,

February 28, 2022|

Search Engine Journal | 10 Big Ways Infographics Benefit Your Content Strategy

Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers. They can tell a story that captivates readers in a way words alone fail to accomplish. And, for those concerned with infographics being a thing of the past, infographics have had the biggest increase

January 24, 2022|

Search Engine Journal | Local SEO Best Practices For Enterprise Restaurant Brands

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant locations are continually opening and new concept types continue to pop up. Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are

January 20, 2022|