Coronavirus (COVID-19) Local Marketing Resources

Updated May 26, 2020

Coronavirus (COVID-19) Local Marketing Resources

As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, businesses are looking for the best ways to keep their customers informed. We fully understand the importance of providing accurate, up-to-date information, and we will do anything we can to share information and serve as a resource for our customers and the community at large.

We are currently recommending the following actions/updates in order to maintain accurate business information and keep customers up to date:

  • Update listings with special hours or temporary closures
  • Update business descriptions to add custom COVID-19 messaging
  • Publish unique services and amenities (e.g., drive-thru, pick up, delivery, etc.)
  • Leverage Google Posts
  • Add messaging to local landing pages
  • Stay on top of reviews*

We have compiled additional resources below and will continue to update this page as new information becomes available. Please feel free to reach out to us with any questions you may have. Our team is happy to assist you in any way we can.

Wishing good health for you, your family and your entire organization during this difficult time.

* Please note that as of 3/20/20 Google has temporarily suspended new reviews, review responses, and Google Q&A functionality. Additionally, Google is prioritizing edits critical to health-related businesses, therefore there may be a delay in the publication of updates to listings. For more information, please see Google’s support article: Limited Google My Business functionality due to COVID-19.

Supporting Multi-Location Businesses Through COVID-19

As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating our website with the latest information and recommendations.

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Rio SEO Webinars

COVID-19 and the Future of Local Marketing [On-Demand]

Even as brands grapple with dramatic shifts in demand, consumer behavior, and remote work practices, they are being challenged to respond with empathy to rapidly changing consumer needs in near-real-time. Listen as Krystal Taing, Director of Local Strategy at Rio SEO, Lauren Abramson, Account Director at Rio SEO, and Marshall Nyman, Account Director at Rio SEO, explore which COVID-related trends are impacting brands and how local marketers can prepare for ongoing or intermittent business interruptions.

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Navigating the COVID-19 Pandemic (Part 4) [On-Demand]

Join Rio SEO’s Krystal Taing, Director of Local Strategy, and Ryan Weber, Director of Client Success, for part four of our ongoing series on the latest GMB and platform updates you need to know to bring your business’ critical local information to the surface when and where it’s needed most. We explore the local search trends impacting businesses during COVID-19 and share key takeaways from the insights we’ve collected through our data.

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Navigating the COVID-19 Pandemic (Part 3) [On-Demand]

Join Rio SEO’s Krystal Taing, Director of Local Strategy, and Ryan Weber, Director of Client Success, for part three of our ongoing series on the latest GMB and platform updates you need to know to bring your business’ critical local information to the surface when and where it’s needed most.

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Planning for Post-Pandemic Success: Expert Panel and Q&A [On-Demand]

Joshua Titsworth, SEO Manager at Vizion Interactive and Miranda Miller, Content & Digital Marketing Strategist at Miranda-Miller.com joined our own Krystal Taing, Director of Local Strategy and Mick Wilson, Vice President of Customer Success here at Rio SEO, for an in-depth discussion on how businesses can best set up now for post-pandemic success.

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Navigating the COVID-19 Pandemic (Part 2) [On-Demand]

Join Rio SEO’s Krystal Taing, Director of Local Strategy, and Ryan Weber, Director of Client Success, for part two of our ongoing series on the latest GMB and platform updates you need to know to bring your business’ critical local information to the surface when and where it’s needed most.

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Navigating the COVID-19 Pandemic (Part 1) [On-Demand]

As the COVID-19 coronavirus pandemic continues to escalate, businesses globally have inevitably become affected and now face the challenge of keeping customers, communities and the general public informed. Join Rio SEO’s Krystal Taing, Ryan Weber, and Tyler Ludwig, for part one of our ongoing series on the latest GMB and platform updates you need to know to bring your business’ critical local information to the surface when and where it’s needed most.

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Rio SEO Blogs & Resources

[BLOG] How to Perfect Your Local Strategy for New Restaurant Services
May 26, 2020

While the foodservice industry has dramatically had to shift its operations significantly to adapt to a new era of consumerism, many have been quick to adapt to new trends. We share expert insight into how local marketers can perfect their local strategy for these new restaurant services.

[E-BOOK] COVID-19 and the Future of Local Marketing for Brands
May 20, 2020

Lauren Abramson, Account Director here at Rio SEO, joined Krystal Taing, Director of Local Strategy at Rio SEO, in this exploration of which COVID-related trends are impacting brands and how local marketers can prepare for ongoing or intermittent business interruptions.

[One-Pager] COVID-19 Listings Features for Enterprise Brands
May 14, 2020

To keep your brand informed on the most pertinent COVID-19 listings features, we curated a list of the most important features and functionality related to COVID-19 on listings platforms and third-party directories, and how and when to use them.

[BLOG] How Local Marketing Keywords Are Trending Now by Industry
May 12, 2020

The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a product or service today.

[BLOG] Navigating the COVID-19 Pandemic (Part 4) [Webinar Recap]
May 11, 2020

Over the past several months, we’ve hosted an ongoing webinar series, Navigating the COVID-19 Pandemic. These in-depth discussions feature our local search experts on local search trends impacting businesses during COVID-19, as well as key takeaways based on our experience supporting many enterprise brands throughout this time.

[TOOLKIT] Post-Pandemic Recovery Services for Enterprise Brands
May 8, 2020

Our team of local marketing experts is here to help you elevate your local presence – from maintaining accurate, up-to-date listings and landing pages, to managing your brand’s online reputation and responding to customer feedback, to leveraging powerful analytics to inform your strategy – the Open Local Platform will keep you connected with your customers when they need you the most. Download the toolkit to learn more about our post-pandemic recovery services for enterprise brands.

[BLOG] 3 Important Local Marketing Tips for Restaurant Brands Reopening Locations
May 7, 2020

As your brand plans to reopen restaurants or ramp up from reduced operations, communicating these updates to customers is mission-critical. Customers are looking to their favorite brands for guidance and reassurance as we enter this next phase of the Coronavirus pandemic. In this post, we provide three crucial local marketing tips to help guide restaurant brands reopening locations.

[BLOG] 4 Local Marketing Tips For Financial Institutions During Phase 1 of Opening Up America
May 6, 2020

As the economy begins to reopen, businesses nationwide must communicate critical updates to their post-pandemic procedures, changes in operations, and safety protocols they’ll be adhering to ensure the safety of customers, as our society remains, understandably, still on edge. For those in the financial vertical, we’ve compiled the following local marketing tips for financial institutions to better prepare for their reopening.

[BLOG] Opening Up America: Expert Local Marketing Guidance For Enterprise Brands
May 4, 2020

As guidelines for slowly reopening the U.S. economy become more clear, enterprise brands must start planning for how to effectively shift their local marketing initiatives. In this post, we will share expert local marketing guidance and best practices on how to effectively prepare your local marketing efforts to convey the information searchers are in need of during these transitional times.

[INFOGRAPHIC] COVID-19: Changing Consumer Behavior & How It Affects Brands
April 21, 2020

The following infographic offers an initial high-level view of how COVID-19 is impacting consumer behavior, from shopping trends to current mindset and beyond.

[BLOG] 4 Brands Show Us How to Help Others During the COVID-19 Pandemic
April 15, 2020

In these times of humanitarian and economic crisis, we look to the others for inspiration, guidance, and hope. We look to see how we can help others during the COVID-19 pandemic. In some cases, entire organizations have committed to serving their customers and communities as helpers. Check out these other examples of brands helping others through COVID-19, how and wherever they can.

[BLOG] 7 Key Insights for Data-Backed Local Marketing Decisions During COVID-19 Pandemic
April 14, 2020

Here are 7 local metrics to tune in to as you gather the information that will help you make informed decisions around your business despite the COVID-related uncertainty.

[BLOG] Structured Data Tips for Highlighting COVID-19 Announcements on Google Search
April 10, 2020

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations.

[BLOG] 4 Consumer Behavior Trends Impacting Local Search During COVID-19
April 9, 2020

We’ve analyzed our own data across many diverse enterprise brands, varying in industry and number of locations, to identify the top changes in consumer’s local search behavior.

[BLOG] Businesses May Now Respond to Google Reviews Again After Temporary Hiatus
April 8, 2020

As of Tuesday, April 7, Google has re-enabled review replies in Google My Business (GMB). Google has not yet re-enabled new reviews or Q&A, though the company says those will happen “over the coming weeks.”

[BLOG] Local SEO Tips for Restaurant & Grocery Brands During COVID-19
April 2, 2020

In recent weeks, we’ve been closely monitoring popular search terms to better understand what consumers are searching for and what terms restaurant and grocery brands should be aware of. Based on our in-depth research, we’ve discovered the following trends.

[CHECKLIST] Maintaining Accurate GMB Listings During the COVID-19 Pandemic
March 30, 2020

Temporary store closures, updates in hours of operation, special hours to accommodate those at high-risk, and remote work have become the norm in recent weeks. We’ve compiled a checklist to ensure you’re aware of all the opportunities available to you to help you maintain accurate local listings during this time.

[BLOG] COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)
March 27, 2020

In this week’s update, we’ll cover the following local marketing updates from the past week: GMB temporarily suspends reviews & QA, new COVID-19 Google Post type, new GMB profile attributes for restaurants, and more.

[BLOG] 4 Tips For Managing Your Yelp Presence During the Coronavirus Pandemic
March 26, 2020

In this post, you’ll learn powerful tips for managing your Yelp presence during COVID-19—and what actions you need to take to keep your customers safe and educated amid times of crisis.

[BLOG] Restaurant Brands: 3 Critical Local Presence Tasks for Coronavirus-related Restaurant Closures
March 25, 2020

In this post, you’ll learn the critical local marketing implications of this action for multi-location restaurant brands—and what you need to do now to protect your customers, employees, and brand reputation.

[BLOG] 4 Ways Enterprise Brands Can Engage with Customers During the COVID-19 Pandemic
March 17, 2020

As the COVID-19 pandemic continues to escalate and news changes by the hour, businesses must prepare to keep their customers informed with accurate, up-to-date information. These are our top four tips for keeping your listings updated with critical information.

[BLOG] Crisis-Proof Your Local Listings: How to Stand Out During Unforeseen Events
March 12, 2020

In just the span of a few weeks, the coronavirus disease (COVID-19) has created significant concern as it continues to spread globally. We’ve compiled a list of our top four tips for reputation management to ensure you’re providing consumers with the accurate information they need.

 


Third-Party Platform Updates [External Links]

Third-Party Articles [External Links]