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If personalized content were a Halloween costume would it be the super helpful and friendly ghost Casper, or the persistent stalker Jason? One study shows that nearly three-fourths (74%) of online consumers express frustration with websites when content appears that has nothing to do with their interests. This frustration is a marketer’s dream as personalized content local marketing has become a nearly $150 billion business.
Today’s consumers utilize a wide-range of media and devices to search and shop for nearby products and services, yet it’s become a challenge for brands to ensure they’re being found online in the “near me” moments that matter without being “creepy”. It’s not enough anymore to optimize your website for mobile devices. Consumers are looking for you locally – – you need to provide them with personalized content on every landing page to remain relevant.
Join Rio SEO’s VP of Operations and Product, Cynthia Sener, and Brandon Fleming, SEO/SEM Marketing Manager at ADT, as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content.
Attend this webcast and find out:
  • How to make your website more accessible to the search engines with robust, personalized local landing pages
  • How to take your SEO to even higher performance levels with Consumer Generated Content
  • How enterprise brands can turn local marketing weaknesses into strengths

 


Presenters:

Mary Bowling, Co-founder at Ignitor Digital

Mary Bowling, Co-founder, Ignitor Digitalhas been involved in all aspects of SEO since 2003 and has always been intrigued by local search. With a background as a serial entrepreneur, she tries to approach local search and internet marketing in a practical way and from a small business owner’s perspective. Mary is an SEO practitioner and consultant and speaks on local search at industry conferences such as SMX, Pubcon, MozCon, Moz Local, LocalU, SearchLove and Searchfest. She blogs at Search Engine News , LocalU and IgnitorDigital, an agency devoted to helping clients with small budgets.

Brandon Fleming, SEO/SEM Marketing Manager, ADT

Brandon Fleming, Marketing Manager SEO/SEM at Protection 1/ADT, has overseen search engine optimization and search engine marketing for Protection 1 since 2011, and for ADT since September, 2016. An experienced affiliate marketer, Fleming has been practicing SEO since 1996 and launched his first web design, development and SEO company in 2000, when he was just 18 years old. In the years since, he has worked with hundreds of companies over the world and developed over 600 websites. 

A self-described technical marketer, he now supports display and other digital channels with SEO-friendly web development and oversees creative design strategy, conversion rate optimization, analytics, and full funnel optimization at Protection 1 and ADT, two leading home security firms acquired by Apollo Global Management LLC and merged early in 2016. Fleming is also responsible for partnering with telecom and sales teams and other marketing stakeholders in the implementation of keyword-level tracking to the sale.

Cynthia Sener, VP of Operations and Product at Rio SEO

 
Cynthia Sener is the VP of Operations and Product of leading cloud-based local SEO technology platform Rio SEO. Sener’s career in digital marketing has spanned revenue generation, sales, operations, strategic marketing and product development, making her the perfect candidate to serve Rio SEO’s diverse client roster. She brings to Rio SEO more than two decades of expertise in world-class organizations including Acxiom, DataQuick, Z57 and Solatube International, as well as a unique combination of experience across mobile app development, social technology and big data.
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