7/21| DMD Webinar – Local Strategies to Capitalize on Voice Search
July 21, 2016 @ 10:00 am - 11:00 am
Apple has Siri, Microsoft has Cortana….and now Google has Google Home. Voice search is here….and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association.
The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches. The words and phrases spoken by consumers are different than the keywords they type. It’s up to local search marketers to ensure that their location data is clean, optimized, and accessible to these new search engine technologies.
Join our panel of digital marketing experts as they explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity.
Attend this webcast and learn:
- The nuances of voice search keywords and phrases
- On-page content strategies to optimize for voice search
- How to personalize content at the local level
- How to keep local business data complete, accurate, and current
Steve Beatty is the Head of Owned Media with iProspect. Steve works with our Fortune 500 and 100 clients. Steve Beatty has been involved in the online marketing space since 2002 serving in a variety of roles including: Project Manager, Paid Search Manager, SEO Strategist, SEO Manager, and Online Marketing Manager. Steve has worked in such industries: mobile, e-commerce, automotive, fashion, real estate, and hospitality. As a member of the iProspect team Steve has worked on a variety of clients such as: T-Mobile, Informatica, Levi Strauss & Co., and Under Armour, to name a few.
Sophia Elson, Marketing Director, MindMeld, leads key marketing initiatives for demand generation and brand awareness for MindMeld’s intelligent conversational interface technology.
Tyler Ludwig serves as director of product and product strategy at Rio SEO, an award-winning software company focuses on local search for multi-location businesses. Previously, Tyler worked as a web development and digital marketing strategist for various local businesses including high-end retail, fashion, eCommerce, and others. Tyler is an ambitious growth hacker who is seasoned across web development, online marketing, enterprise sales and product design and processes.